Nokia spurs subscriber growth in New Growth Markets with mobility solutions

At the Nokia Experience Mobility event in Chongqing, China, Nokia boosts its commitment to making mobile communications more affordable and accessible to a broader range of subscribers. At the event, Nokia strengthens its offering for new growth markets by announcing a new business model for profitable market expansion, the Nokia Connect Market Expansion Toolkit, and the start of licencing of its Prepaid Tracker to GSM and WCDMA device manufacturers and GSM and WCDMA operators.

Nokia estimates the number of mobile subscribers to grow to three billion in 2008. As around 80 percent of this growth will come from new growth markets, the importance of these markets will continue to increase. Nokia expects that Asia-Pacific and China will account for 50 percent of the next billion subscribers.

Nokia believes the right combination of mobile phones, network solutions, services and a favourable regulatory environment is essential to spreading the benefits of mobility. The key is to reduce the total cost of ownership to the consumer, whilst ensuring a profitable, and thus sustainable, business model for operators and vendors.

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