Blue Dart conferred the ‘Superbrand’ status 4th year in a row

Blue Dart Express Limited, South Asia’s premier No. 1 express air and integrated transportation, distribution and logistics company, has been conferred the ‘Business Superbrand’ status by the Superbrands Council at a ceremony held on 20th August, 2008 at the Ashoka Hotel, New Delhi.

The process used by Superbrands worldwide circumvents any ranking by market shares, turnover, profitability etc, but focuses on the more enduring but harder-to-achieve criteria of image and perception.

Evaluated through two rigorous processes, the first part of the study is scored by professional marketers and industry-relevant audiences. Overall 27,334 people participated in the scoring process registering 1.1 million scores between them. Those brands, which survived this scrutiny, were then evaluated by a panel of eminently qualified business leaders.

On receiving the award, Anil Khanna, Managing Director, Blue Dart Express Ltd, said “We are delighted to receive this recognition and standby our promise of delivering peace of mind for all our customers. Validations, such as this, continue to motivate us to go that extra mile. In our 25th year of operations, we continue to stand committed to our vision of ‘being the best and setting the pace’ and delivering growth for Indian businesses.”

A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which (consciously or sub-consciously) customers want, recognize and are willing to pay a premium for.

About Blue Dart:

Blue Dart, South Asia’s premier No.1 express air and integrated transportation, distribution and logistics company, offers secure and reliable delivery of consignments to over 20,955 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Prior to this recognition, Blue Dart was selected as a Superbrand and received the Readers Digest’s Most Trusted Brand Gold Award, both for three years in a row and has been listed twice in the Dun & Bradstreet top 500 companies in India. The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers. For further information, please visit our website at www.bluedart.com

For further information contact:

Krishnamoorthy R

Piyali Reddy

Image Inc.

Blue Dart Express

9967067542

022- 28396444

Image Inc.

public relations counsel

Krishnamoorty Ravindranath

Executive

krishnamoorty {at} image-publicrelations(.)com

116, TV Industrial Estate, S.K. Ahire Marg,

Worli, Mumbai-400030

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022 24925177

022 24947162

9967067542