ROK’s Geniem in Exclusive Mobile Content Distribution Agreement with Rotana

ROK Entertainment Group’s Geniem subsidiary to create on-device portals for delivery of Rotana content to mobile phones across the Middle East

London, United Kingdom – 20th August 2008: ROK Entertainment Group (OTCBB: ROKE), the global mobile entertainment company, has announced its Finland-based mobile services development company, Geniem, has signed an exclusive mobile content delivery agreement with Rotana, the world’s largest producer and distributor of Arabic music and films.

Under the terms of the agreement, Geniem will build customised on-device portals (ODP’s) for Rotana’s mobile partners to be deployed across the Middle East, enabling users to seamlessly access its diverse content portfolio from their mobile phones.

Owned by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud, Rotana has grown to become the world’s largest Arabic entertainment company, producing and distributing the latest Arabic music and films throughout the world. In addition, Rotana is the leading Arabic mobile content distributor in the Middle East, North Africa, the Gulf and Europe.

Rotana has amassed a portfolio that includes the leading Arabic music stars such as Amr Diab, Mohammed Abdou, Kazem Al Saher, Elissa, Sherine, Ahlam, Nawal Al Kuwaitiya, Najwa Karam, Georges Wassouf, Abdullah Rweished and Abdulmajeed Abdullah. In addition, Rotana has an extensive film library comprising more than 2000 Arabic movies ranging from great classics to the most recent blockbusters, making Rotana the biggest private owner of Arabic film library in the world.

“Our mobile distribution strategy relies on Geniem’s state-of-the-art ODP technology, bringing the best entertainment to the mobile by offering music, video clips and games, through browse, taste and buy experience”, said Yousef Mugharbil, President of Digital Media at Rotana.

Commenting on the agreement, Laurence Alexander, Group CEO of ROK, said “This agreement represents a major milestone in our global deployment of mobile entertainment and we are delighted to be providing Rotana our ODP technologies to offer the very best content for mobiles throughout the entire Middle East region”.

About Rotana:

http://www.rotana.net/RotanaNew/Rotana/about.aspx

Rotana started off as a record company in 1987, and grew to become the leading producer / distributor of Arabic music and film in the world, with the highest revenue generating mobile content corporation in the entire Middle East, North Africa, the Gulf and Europe.

Rotana is owned by HRH Prince Al Waleed Ben Talal Ben Abdel Aziz Al Saud.

About ROK Entertainment Group Inc.

ROK Entertainment Group Inc., (OTCBB: ROKE) founded in 2004, is a global mobile entertainment group. With approximately 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies.
With 3 billion mobile handsets in use worldwide, the mobile entertainment industry is a multi-billion dollar business.
ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.
www.rokent.com

Forward-Looking Statement

The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group’s margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group’s control.