Tags: A&E Television Networks, AETN All Asia Networks, AETNinternational.com, ASTRO All Asia Entertainment Networks Limited, Hong Kong, measat.com, New York, Singapore

August 26, 2008 – New York/Singapore/Hong Kong – AETN All Asia Networks Pte. Ltd. (AAAN), a joint venture of A&E Television Networks (AETN) and ASTRO All Asia Entertainment Networks Limited (ASTRO), announced the launch of The History Channel HD™ in Hong Kong and Singapore. The launch marks the debut of The History Channel HD brand in the Asia-Pacific region.

The channel will launch on September 1 in Singapore on StarHub and in Hong Kong on now TV later that month.

The History Channel HD will broadcast 100 percent HD content, and will offer a separate schedule from the standard definition service. The channel will offer a variety of stunning, acclaimed programmes in high definition, including Cities of the Underworld, The Universe, Ax Men, Dogfights, Ancient Discoveries, and Ice Road Truckers. The History Channel HD will be fully languaged in Chinese.

AETN All Asia Networks General Manager Louis Boswell said, “The reaction and feedback to The History Channel since it launched last year across the region has been amazing, so I am very happy that we are now able to give our viewers the opportunity to watch the channel in its full glory in crystal clear HD. Once again, it underlines our commitment to become the leader in factual entertainment programming in Asia.”

“The launch of The History Channel HD in South East Asia is a true milestone for the History brand, as we extend our HD footprint into the Asia Pac for the first time,” said Sean Cohan, Senior Vice President, International, AETN. “High Definition transforms the viewing experience, and that brings our compelling storytelling to new heights. After all, what’s more epic than history?”

The signal for The History Channel HD Asia will originate from the Digital Media Centre, Chellomedia’s broadcast facility in Amsterdam. Chellomedia is providing a range of broadcast services for the channel, including creation of the HD/SDI signal for hand-off and content language versioning.

Content delivery company GlobeCast and satellite operator MEASAT are providing a range of broadcast services in Asia for The History Channel HD, including fiber delivery to Asia as well as encryption, uplink and capacity on the MEASAT-3 satellite platform. The satellite, which has a footprint covering Asia, the Middle East and Africa, currently carries an wide range of premium channels and a growing number of HD services.

Now available in over 140 countries in more than 250 million TV households, The History Channel is the only international television network devoted exclusively to historical programming, featuring informative and entertaining series, specials and documentaries. The network reveals the power and passion of history, allowing viewers to experience history personally and connect their own lives to the great lives and events of the past. The History Channel was first launched by AETN in January 1995 in the United States. The History Channel HD launched in the UK in October 2006 and in the US in September 2007.

About AAAN:

AETN All Asia Networks Pte. Ltd. (AAAN) is a joint venture between A&E Television Networks (AETN) and ASTRO All Asia Entertainment Networks Limited – a subsidiary of ASTRO ALL ASIA NETWORKS plc (ASTRO). AAAN builds and operates branded channels and services across South East Asia, Hong Kong and Taiwan. Headquartered in Singapore, AAAN also has operations in Kuala Lumpur, Malaysia. AAAN currently distributes The History Channel, The History Channel HD, Crime & Investigation Network and The Biography Channel in South East Asia.

About AETN International:

A division of A&E Television Networks, AETN International markets the quality programming and proven success of The History Channel®, A&E®, The Biography Channel®, Crime & Investigation Network™, Military History™, and The History Channel HD™ overseas. Through innovative local partnerships and affiliates, AETN International has expanded the presence of AETN channels and branded blocks around the world. In addition to licensing AETN channels, AETN International handles syndicated sales, format sales and broadband and mobile licensing of content from the A&E and The History Channel catalogue to international broadcasters. AETN channels and programs are now available in more than 141 countries to over 250 million TV households. AETN International has offices in New York, London and Singapore. The AETN International website is located at www.AETNinternational.com.

About Astro:

Astro is Malaysia’s leading multimedia broadcaster and producer of Malay, Chinese, Indian and English language programming content. It owns and operates the only direct-to-home satellite TV service with access to some 10 million viewers in over 2 million homes, representing 38% of TV homes in Malaysia, making it one of the largest multi-channel TV businesses in Asia. It currently offers over 100 TV channels, including 25 Astro-branded channels of original and aggregated content of various genres in multiple languages. Astro is deeply committed to content localisation through subtitles, voiceovers, local talent and programs that will promote Malaysia on Astro’s global platform. Reflecting our commitment to local content, Astro increased our in-house production to over 1,700 hours of entertainment, information and news programmes in 2007. The service also provides a range of interactive TV content and services.

Astro is the trademark of Measat Broadcast Network Systems, a subsidiary of ASTRO All Asia Network plc. The Group operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production complex in Kuala Lumpur.

For more information, please visit www.astro.com.my

About GlobeCast:

GlobeCast (www.globecast.com), a subsidiary of France Telecom, is a leading global provider of content management and worldwide transmission services for professional broadcast delivery. The company operates a secure global satellite and fibre network to manage and transport 10 million hours of video and other rich media each year. GlobeCast has 12 teleports and technical operations centres as well as 18 offices in Europe, North and Latin America, the Middle East, Asia, Africa and Australia.

About MEASAT Satellite Systems:

MEASAT is a premium supplier of satellite communication services to Asia’s leading broadcasters, DTH platforms and telecom operators. The MEASAT fleet provides satellite capacity to over 145 countries across Asia Pacific, Middle East, Africa, Europe and Australia. The fleet will be further enhanced with the launch of MEASAT-3a, providing additional capacity and in-orbit redundancy at the Company’s key 91.5E orbital video slot.

Leveraging facilities at MEASAT Teleport and Broadcast Centre, MEASAT provides a complete range of broadcast and telecommunications services including high definition and standard definition video playout, video turnaround, collocation, uplinking and IP termination services.

For more information, please visit www.measat.com

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CONTACT:

For AETN: For AAAN:

Kerri Tarmey, +1 212 551 1504 Rosanne Lo, +65 6837 8930

Kerri.tarmey {at} aetn(.)com Rosanne.lo {at} aetnallasia(.)com

For GlobeCast: For Measat:

Vanessa Ching, + 65 6325 4222 Elaine Zarina,

Vanessa.ching {at} globecast(.)com Elaine {at} measat(.)com