Cliché photos spur new venture: Opera Software staff start modeling agency

Cliché photos spur new venture: Opera Software staff start modeling agency

Opera Software today announced a new and bold business initiative as a reaction to the falling standards of stock photography. Named “Opera Models” the new venture aims to fill the vast market need for realistic stock photography in the technology sector. The photos will contain no manicured PDA-wielding gentleman’s hands close-ups, groups of smiling multi-ethnic supermodels with white teeth and mobile phones or pretty people jumping in the air, but real people and how they really use technology. Images are available at opera.com/models/.

“We are always looking for new ways to monetize our staff,” says Jon S. von Tetzchner, CEO, Opera Software. “They are after all our most valuable resource, and this is the best idea we’ve had since we attached generators to our gym’s treadmills.”

Opera Models aims to provide high-resolution, realistic images of Opera employees and how they, as a perfectly representable cross-section of the world’s population, may use technology in their everyday lives. Images are available from opera.com/models/, and the categories include: in the bathroom, at a party, in bed, at work, leisure and more.

Read the complete Press Release