Imation introduces TDK LoR’s USB Flash Drives in India

- Available in various capacities of up to 16GB -

New Delhi, August 29, 2008: Imation India Pvt. Ltd. a subsidiary of Imation Corp. (NYSE: IMN) has announced the availability of TDK Life on Record’s exclusive series of TRANS-IT MINI USB 2.0 Flash Drives in India. These drives feature unique password protection to safeguard a user’s personal and commercial data against unauthorized access.

According to Mr. Sanjay Koul, Business Development Director (India & SAARC), Imation India Pvt. Ltd., “USB Flash Drives are extremely popular these days because of their ease of use, compact design and affordability. To cater to the ever growing demand, we are introducing TDK LoR’s TRANS-IT range in India, which offers the convenience of ‘plug & play’ and ample storage space for your personal or business data. These drives also ensure that your precious data is protected from unauthorized access.”

Vibrant blue in color and available in 1GB, 2GB, 4GB, 8GB and 16GB capacities, TDK Life on Record’s new range of Flash Drives are amongst the most powerful USB Flash Drives currently available in the market.

TDK Life on Record TRANS-IT MINI USB Flash Drives is also enhanced for Windows® Ready boost. They offer the option, on any Windows Vista PC, to speed up system performance or to be used as storage device.

Product Specifications
• USB 1.0, 1.1 and 2.0 compatible
• ‘Plug ‘n’ Play” with no additional software installation required
• ‘Drag and drop” simple data transfer through easy copying and pasting
• Password security integrated feature to password-protect your important data.
• Transfer Rate 15 MB/sec read rate (100x)
• 10 MB/sec write rate (66x) – We don’t put such spec on our flash drives. The test results are only for internal benchmark.
• No battery needed
• Warranty: 5years
• Pricing (MRP1GB: Rs. 400, 2GB: Rs. 600, 4GB: Rs.900 8GB: Rs.1600, 16GB: Rs.3000

• Availability : Available at all leading outlets & retailers.

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About Imation
Imation is a leading global developer and marketer of branded offerings that enable people to capture, save and enjoy digital information. Our world-class portfolio of digital storage products, audio and video electronics, and accessories reaches customers through a powerful global distribution network. The result is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.’s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands. Additional information about Imation is available at http://www.imation-southasia.com.

Note to Journalists:
Due to the conditions of the global merger of TDK and Imation in 2007, TDK must now always be referred to as TDK Life on Record. Imation holds the license to the TDK Life on Record brand and therefore quotes cannot be attributed to employees of TDK. All quotations published in media articles must be attributed to Imation employees, responsible for managing the TDK brand and its range of products. TDK must never be referred to as an entity, or company, rather a brand. As such, ‘TDK Life on Record’ may be placed before a product name. eg TDK Life on Record NX-4CD Hi Fi system

Imation, the Imation logo, Memorex, ‘Is it live or is it Memorex?’ are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

For more details, please contact:
Mudit Jagati,Saurabh Pandey
Team Orange Communications Pvt. Ltd.
Mobile: 91 9891208370/9958760122
Phone: 91 11 41645445, 41841374-75
Email:
muditteamorange {at} gmail(.)com