DIVE OLLY DIVE! PRESCHOOL SERIES EXPANDS TO FIVE DAYS A WEEK ON PBS KIDS SPROUT® BEGINNING SEPTEMBER 1

Environmentally-Conscious Underwater Adventure Series Moves From Weekends to Weekdays at 10:30 a.m. ET in the Popular ‘Sunny Side Up Show’

Dive Olly Dive!, the award-winning, environmentally-conscious preschool series from Taffy Entertainment and Mike Young Productions, has expanded to five days a week on PBS KIDS Sprout as of Monday, September 1. PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, has moved the show from its Saturday and Sunday timeslot to Sprout’s popular Sunny Side Up Show live morning programming block where it now airs at 10:30 a.m. ET Monday-Friday.

Dive Olly Dive! follows the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. The two live in a deep-sea research center known as SURF – the Special Underwater Research Facility, where they experience the joys and challenges of life in their underwater world, much in the same way that preschoolers experience life in their world. Created using the latest advances in high-definition 3D CGI animation, the series features an incredibly lifelike underwater world, along with storylines that educate children on the delicate nature of the ecosystems that exist beneath the oceans.

The show is a winner of the 2008 Parents’ Choice Award and Hugo Television Award (Certificate of Merit), in addition to being nominated for an Emmy® Award, Prix Jeunesse and Best Animated Series at the 2008 Annecy International Festival of Animated Film.

“It’s great to see the strong support for Dive Olly Dive! these past few months,” said Lionel Marty, president of worldwide sales for Taffy Entertainment. “We think the move to weekday mornings is a tremendous opportunity for the show to truly establish itself in the minds of Sprout’s huge kids’ audience.”

Dive Olly Dive! is a co-production of Mike Young Productions Limited (MYP), Flying Bark Productions of Australia, KI.KA, ARD of Germany, Telegael of Ireland and GDC. Created by Andrew and Ian Ross, it is produced with the support of the MEDIA Plus Programme of the European Community.

For additional information on Sprout programs or schedules, visit SproutOnline.com. To find out where Sprout is available in your area, call 1.866.9.SPROUT.

About Taffy Entertainment

Taffy Entertainment (www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy’s library for distribution and/or consumer products includes the Emmy® Award-nominated series “ToddWorld,” “Dive Olly Dive!” and “Growing Up Creepie,” as well as “Pet Alien,” “Titeuf” (TooTuff), “Mix Master,” “Fantastic Four,” “Code Lyoko” and “Casper,” among many others. With offices in Paris, Los Angeles and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.

About Sprout®

PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, was created as a partnership among Comcast Corporation, HIT Entertainment, PBS and Sesame Workshop. Since debuting its video on demand (VOD) service in April 2005, Sprout has become the #1 On Demand service for younger children, generating over 450 million orders. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of child from breakfast to bedtime with its distinctive programming. Currently, Sprout is available in 42 million unique households.

The network’s program lineup of gold-standard, curriculum-based children’s shows includes: Sesame Street®, Bob the Builder™, Barney & Friends™, Thomas & Friends™, Angelina Ballerina™, Caillou®, The Berenstain Bears™, Jay Jay the Jet Plane®, Teletubbies™, Dragon Tales™, Pingu™, Make Way For Noddy™, The Hoobs™, Fifi and the Flowertots™ and more.

Marc D. Grossmann

Sr. Director, Worldwide Corporate Communications

Taffy Entertainment

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

Skype: TaffyMarc

PR {at} taffyentertainment(.)com