Cable&Wireless launches new way for UK resellers to address growing SME market

Enterprise capability solutions available to UK resellers
Cable&Wireless’ Multi Service Platform (MSP) to host high bandwidth applications including Fixed Mobile Convergence (FMC) and IPCCTV
ATC signs three year contract to become provider of Cable&Wireless’ new product suite

NCR Gurgaon, 4 September 2008: Cable&Wireless has launched its New Way for Resellers programme. The programme will ensure resellers are equipped with high quality IP services, bandwidth applications and products on its Multi Service Platform (MSP).

Resellers can now access enterprise capability and product suites with the option to purchase bandwidth and voice (minutes) services in either blocks or full kits. Resellers will sell the products to SME’s as they address this growing market and help SME’s to make the most from existing infrastructures and deliver greater business efficiencies and revenues.

Industry analysts are predicting a rise in demand for enterprise grade data access in the SME market, as businesses seek to broaden the range of services run on their networks. Cable&Wireless’ resellers are now more prepared than ever to provide real business solutions over a wide geography, run on carrier class capabilities.

With Cable&Wireless’ MSP now available to resellers, businesses will be able to benefit from increased network bandwidth capabilities and hosted applications including FMC and IPCCTV. Resellers will be able to purchase products individually to create unique bundled offerings, including fast broadband, SDSL and Ethernet services.

Cable&Wireless’ ambition is to redefine what it’s like to work with a global telecommunications company and its New Way for Resellers programme cements its commitment to resellers by providing carrier class services, support and marketing tools. The new approach is already proving to be a success, with AT Communications Group, a UK based technology company signing a three-year agreement to act as a major provider of Cable&Wireless’ expanding product portfolio.

Alex Tupman, ATC, comments: “

Ian Thomas, Director of Partner Services, Cable&Wireless commented; “We want to rewrite the reseller rules and are proud of the market leading propositions we can now offer to our resellers. We’re using a unique lego system to offer the choice of blocks or pre-made kits with the same network capacities and connectivity speeds as large corporates. Our ‘New Way’ is about backing our resellers and to offer them the same quality of service and solutions as we do with our Enterprise customers.”

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Notes To Editors

About MSP

The MSP is Cable&Wireless’ next generation telecommunications network. It is a single operating network, which transports all information and services (voice, data, video, other media etc) via an IP-based infrastructure. The MSP enables Cable&Wireless to provide efficient, high bandwidth networks, with quicker delivery times and higher service reliability. Cable&Wireless is also able to offer a range of innovative data applications like IP-CCTV and Fixed Mobile Convergence via the MSP. The MSP is operational now, and already has a number of large customers including Tesco, Aviva and HP.

About FMC

FMC allows customers to use just one handset for all calls, switching between mobile and fixed line calls seamlessly. Utilising femtocell technology mobile handsets can be used in the workplace, accessing an internal data network (fixed-line) to carry the call. The fixed line connection provides both better signal quality, and lower call rates. Once outside the office, the handset then roams to a mobile network.

Cable&Wireless is the first, and only, telecommunications group to market with an FMC proposition in the UK.

About Cable&Wireless
Cable&Wireless is one of the world’s leading international communications companies. It operates through two standalone business units – Europe, Asia & US and International.

The Europe, Asia & US business unit (formerly known as the “UK” business) provides enterprise and carrier solutions to the largest users of telecoms services across the UK, US, continental Europe and Asia, and wholesale broadband services in the UK. With experience of delivering connectivity to 153 countries – and an intention to be the first customer-defined communications services business – the focus is on delivering customers a service experience that is second to none.

The International business unit operates integrated telecommunications companies in 39 countries offering mobile, broadband, domestic and international fixed line services to residential and business customers, with principal operations in the Caribbean, Panama, Macau, Monaco and the Channel Islands.

For more information about Cable&Wireless, go to www.cw.com

Contacts:

CABLE & WIRELESS

Sonia Panchal

PR Manager

+44 (0)7825 862 860

Natalie Easson

PR Executive

+44 (0)7717 427 418

C&W Press Office

+44 (0)1344 818 888

Media Contact:
Puneet Khunger, R&PM:Edelman,
Tel: +91 9717022726 Email: puneet.khunger {at} edelman(.)com
Priyangshu Dutta, R&PM:Edelman
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