Phocas announce new business intelligence wins in the Automotive, Electrical and Laboratory industry

London, UK, 8th September 2008 – Phocas, a global leader in simple, accessible business intelligence (BI) (www.phocas.biz) today announces four new wins in the automotive, electrical and laboratory supplies markets despite the current credit crunch affecting the country.

Phocas’ business intelligence software has been chosen by BPW Ltd, Europe’s leading axle and suspension manufacturer, Millers Oils, the leading lubricant manufacturer to the automotive, commercial vehicle and industrial sectors, Lab3 who are specialist suppliers of laboratory equipment, chemicals and consumables and Western Electrical Ltd.

By implementing PHOCAS these four companies can now, essentially, empower all employees throughout their organizations to make better decisions – helping them to quickly understand how they are performing; providing insight and clarity on how to improve business profitability and performance. Such powerful tools are a prerequisite to conquer today’s turbulent environment where there is an imperative need to understand the impact that sales have on the overall profitability and growth of the business, in real-time. These recent new wins demonstrate that despite the downturn businesses are turning to business intelligence to harvest the full potential from current customers.

Senior Directors at BPW Ltd, Millers Oils, Lab3 and Western Electrical Ltd can now apply this simple, out-of-the-box solution for rapid deployment and immediate ROI. Armed with in-depth knowledge; their teams are instantly alerted to not just the customer buying trend, but importantly what they are not buying, which they possibly should be. By alerting to missed opportunities and threats; sales, marketing and purchasing teams can ensure that the basket share of the customer and the market share of the company is profitably increased.

With PHOCAS, the ability to identify additional opportunities and monitor trends enables:
• Sales teams to act more quickly to increase profitable sales
• Marketing directors to determine where efforts need to be concentrated.
• Supply chain to forecast future demand more accurately based on trends
• Purchasing to buy better and improve supplier relationships and in stock costs

Lestrene Huckfield, Sales Manager at Lab3 commented:
“We have needed a tool like PHOCAS for some time and are overwhelmed with what the tool can do for the business, particularly in such difficult times. Without question, PHOCAS will pay for itself within two-three days of attacking business”.

Julia Manley, Sales & Marketing Manager at Phocas commented:
“The credit crunch means that businesses are now more than ever focused on ROI and the need to maximise tangible value out of current data. PHOCAS really empowers the user; it instantly delivers essential and undiscovered data which enables sales teams to make quick decisions and gives them greater comprehension and understanding of what is happening with their customer base”.

ENDS

For further information, please contact
Say Communications: Geraldine Cordeiro / Louise Stewart-Muir
T: +44 (0)20 8971 6400 E: phocas {at} saycomms.co(.)uk
Phocas: Julia Manley
T: 07919 054593 E: Julia {at} phocas(.)biz

About Phocas, www.phocas.biz

Phocas, established in 1999 by pioneers in the ERP sector, provides the only Business Intelligence tool that makes sales and purchasing analysis genuinely simple. Quick and easy to install, Phocas is unlike any other enterprise wide BI tool, with a proven track record helping companies deal with huge volumes of transactions, customers and products.

With manufacturers, wholesalers and distributors spanning across UK, Europe, Australasia and North America and a strong presence across the electrical, automotive, building and medical sectors, Phocas’s solutions are designed to meet and exceed the demands of Senior Management, sales professionals, Finance, IT, and Marketing departments. Phocas uses the world’s simplest BI interface to improve performance, by improving organisations ability to sell more at higher margins through next generation, cost effective and simple analytical tools.