BlueCat Networks Institutes Expanded Channel Program to Meet Global Demand for Market-Leading IP Address Management (IPAM) Technology

Channel to Expand Coverage and Accelerate Revenue Growth of its ProteusT IPAM solution and AdonisT family of DNS/DHCP appliances

TORONTO, CANADA – September 10, 2008 – BlueCat Networks, the IPAM Intelligence CompanyT, today institutes an expanded channel program in response to the rapidly-increasing global demand for its ProteusT IPAM solution and AdonisT family of DNS/DHCP appliances. To address demand, BlueCat Networks will focus its channel strategy on global technology providers, brand-name systems integrators, and a top-tier portfolio of national and regional technology resellers. BlueCat Networks is committed to building an extensive worldwide channel eco-system. BlueCat Networks intends on selectively interviewing and qualifying channel program members, and expects its global channel program to account for the majority of new sales.

The improved multi-tiered channel program will make it simple for organizations to purchase BlueCat Networks’ IPAM technologies and DNS/DHCP appliances from a highly qualified partner with first-hand knowledge of the local market. The channel partner eco-system will also be fully capable of providing value-added pre-sales and post-sales service. Selected resellers will be extensively trained and certified to ensure knowledgeable hands-on service. In addition, customers and resellers will have access to local Centres of Excellence required to make it easy for organizations worldwide to centrally deploy, manage and monitor all distributed IP addresses.

“Faced with a significantly-increasing need for IP addresses on the network, enterprise customers are demanding purpose-built appliances to manage network availability and accessibility, and an IPAM solution to manage core networks services,” commented Thomas Stanford, Vice President of Sales, BlueCat Networks. “With worldwide sales increasing rapidly, BlueCat Networks is making substantially growing its qualified global reseller network a top priority,” Stanford continued. “Expanding and improving the channel will ensure our customers can receive the highest possible level of service from a qualified local partner.”

Understanding that IPAM is more than a marriage between DNS and DHCP services, BlueCat Networks has outpaced its competitors in next generation IPAM. BlueCat Networks’ competitive advantage in IPAM provides its channel differentiation and an opportunity for resellers to bring enhanced value to their customers. The proliferation of VoIP, RFID, wireless, virtualization, and IPv6 drives the market for 3rd generation IPAM and compels customers to move away from spreadsheets, homegrown solutions and legacy solutions to next generation intelligent IPAM technology. BlueCat Networks’ innovative technology eliminates legacy solutions and enables administrators to design networks with a simple conceptual view, and then deploy, manage, monitor and audit IP addresses across the organization.

About BlueCat Networks

BlueCat Networks, the IPAM Intelligence CompanyT, is a profitable, rapidly growing leading provider of enterprise-class IP Address Management (IPAM) platforms and secure DNS/DHCP network administration appliances. Today, thousands of BlueCat’s award-winning ProteusT IPAM platforms and AdonisT family of DNS/DHCP appliances have been successfully deployed to meet the rising IP management demands of government, military, financial services, retail and manufacturing organizations worldwide. Find out why more Fortune companies choose BlueCat solutions to gain complete, centralized Command and Control of their IP networks at www.bluecatnetworks.com.

Michael O’Keeffe
Communication Strategies, Inc.
High-Tech Advertising, Marketing, Public Relations
66 Riverview Gardens, Suite 100
Toronto, Ontario M6S 4E5
Canada
Telephone: (416) 760-0100
Fax: (416) 760-0090
E-mail: mokeeffe {at} comstratpr(.)com