Robbie Williams, T-Mobile and Sony Ericsson unveil Special Edition W300 Walkman

Robbie Williams, T-Mobile and Sony Ericsson unveil Special Edition W300 Walkman

Today Robbie Williams and T-Mobile in association with Sony Ericsson unveil the Robbie Williams Edition of the Sony Ericsson W300 Walkman® phone, which will be in stores in time for the upcoming European Tour kick-off in June. Creatively influenced by Robbie Williams himself, the exclusive edition phone will offer a live recording of the opening song, a live video clip and six wallpapers including shots from the first show of the World Tour, which kicks-off today in Durban, South Africa.

The Robbie Williams Edition clamshell style phone, exclusive to T-Mobile, will have an embossed Robbie Williams logo on the back cover and will enable customers to identify themselves as ultimate Robbie Williams fans. A must-have item for all fans and music lovers, the phone will come with two exchangeable ‘skins’ featuring special Robbie Williams designs so they can personalize their own handset.

Fans will have direct access to the WAP site of RobbieWilliams.com on their phone and will see a Robbie Williams video clip when they start and shut down the handset. The Special Edition W300 will be available in all of T-Mobile European markets in June. “Working with T Mobile is a great way to get my music and videos out there and the Walkman® phone is our latest collaboration, it’s great,” said Robbie Williams.

Read the complete Press Release