From Satellite to Mobile: Next Generation Television and Radio Broadcasting

Satellites Unlock New Global Markets and Opportunities

New Report on Satellite to Mobile Broadcasting to Be Published at IBC. Full Details At: www.virtualpressoffice.com/kit/informitv

IBC 2008

A new generation of satellites, and spectrum assigned to mobile satellite services, will play a prominent role in the next major development in television and radio broadcasting.
Satellites will enable relatively rapid roll-outs across major regions of the world and spectrum assigned to mobile satellite services holds the key to unlocking this potentially massive market.
A combination of satellite and terrestrial transmission will deliver the next generation of television, radio and associated multimedia services to mobile and in-vehicle receivers.
Mobile television will initially be dominated by free-to-air channels, while subscription radio services are more likely to be adopted for use in vehicles.

Those are among the key conclusions of a major new management report, Satellite to Mobile: Television and radio broadcasting–Global markets and opportunities, to be published at the International Broadcasting Convention in Amsterdam.

A number of new satellites have already been launched or are scheduled for launch in the next year. The European Commission has invited proposals from prospective operators of a pan-European service. The technology has already been proven in Asia and plans for new satellite services are well underway in the United States.

The report concludes that current and prospective satellite operators have a window of opportunity to exploit spectrum available to them to provide the next generation of mobile satellite services. Rather than attempting to forecast the future, this analysis explains the relevant issues and technologies in simple terms, to empower decision makers to formulate their own strategy in response to this opportunity.

Satellite to Mobile: Television and radio broadcasting–Global markets and opportunities is published by informitv and is available online for GBP1,995.00 +VAT from informitv.com.

Dr William Cooper and Roger Stanyard, the co-authors of the report, are available for interview.

Contacts

informitv
Dr William Cooper, +44 (0)20 7993 2278
info {at} informitv(.)com
http://informitv.com