Fox International Channels Unveils Revamped AutoMundo.com

One-Stop Destination for Hispanic Auto Enthusiasts Debuts in U.S. with New Exclusive Video Content

Fox International Channels (FIC) today unveiled a newly designed AutoMundo.com, the Internet’s top destination for Hispanic auto-world enthusiasts and companion site to AutoMundo Magazine. AutoMundo.com (translated into English as “auto world”) provides the latest news and information about the auto market today, including new car models, concept cars, technologies, prices, maintenance tips, buying guides, auto show listings, car reviews and more. It will also feature exclusive video content from renowned automotive expert, television personality and editor-in-chief of AutoMundo Magazine, Jorge Koechlin.

“AutoMundo.com is the complete go-to resource for U.S. Hispanics who are looking for the latest and greatest developments and news in the automotive world,” said Hector Costa, SVP and Managing Director, .FOX Networks Americas. “With Jorge Koechlin’s vast knowledge of the auto industry, the site’s visitors can rest assured that they are getting the best information available online.”

As a renowned automotive industry veteran, Jorge Koechlin will provide the latest proprietary content to AutoMundo.com that car enthusiasts cannot find elsewhere, including real-time weekend race results. Event results will be posted on the AutoMundo.com site in the News section, “Fierro a Fondo,” or “Pedal to the Metal.” Race fans can get the latest times, placements and information regarding their favorite drivers in category specific sections, including Formula 1, Nascar, Indy Racing League, World Rally Championship, Moto GP, Grand Am and American LeMans.

Additionally, visitors will be able to access an increased wealth of informative content, organized by interest, unavailable anywhere else online, all optimized to create a highly user-friendly and easy-to-navigate environment.

“AutoMundo.com is a much-needed information source for the U.S. Hispanic auto consumer, and joining efforts with Fox International Channels provides the ‘AutoMundista’ with a place to go for the best news, information, and socialization with people who speak the same ‘nuts & bolts’ language,” said Jorge Koechlin, President of AutoMundo Productions, Inc.

Originally launched in 1996, AutoMundo.com, was one of the first sites to serve the Spanish speaking audience and continues to be the premier destination for videos, behind-the-scenes news and exclusive how-to commentary from some of the most well known experts in the automotive industry.

As part of the revamped site, FIC will market and promote AutoMundo.com, providing a dedicated and highly skilled staff with vast knowledge and know-how of the automotive space. Improved visibility of AutoMundo.com will take place via FIC’s search engine optimization expertise bringing increased targeted traffic and brand awareness to the site.

.FOX Networks, the leading international ad network operated by Fox International Channels, will handle advertising sales for AutoMundo.com in the United States as well as all other Spanish speaking territories. FIC will leverage its brand recognition and vast reach to draw Spanish-speaking audiences and advertisers in the United States and abroad.

For more details visit www.automundo.com.

Notes to Editors:

About Fox International Channels:

Fox International Channels (FIC), a unit of Fox Entertainment Group, is the wholly-owned global pay television subsidiary of News Corporation (NWS, NWS.A). FIC develops and distributes wholly- and majority-owned entertainment, factual, sports and movie channels in virtually all markets across Europe, Latin America, Asia and Africa. Using a variety of strong brands, FIC broadcasts over 120 television services in 29 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 268 million subscribing households, making the division one of the most penetrated and diverse operations in the television industry.

About .FOX Networks:

.FOX Networks, a unit of Fox International Channels, provides online display and online video products to international branding and performance advertisers through its 18 offices around the world. For more information, go to www.foxnetworks.com and www.worthnet.net.
Contacts

for Fox International Channels
Europe, Asia:
Emma Murphy, +44 (0) 207-751-7680
emma.murphy {at} bskyb(.)com
US:
Ashley Aruda, 323-933-3399
aaruda {at} mprm(.)com
Latin America:
Guadalupe Lucero, +5411-4103-1100
Guadalupe.lucero {at} fox(.)com