New Motorola Survey Demonstrates the Real-World Impact of 3G

New Motorola Survey Demonstrates the Real-World Impact of 3G

Are you the leading wo/man who enjoys the spotlight and embraces the new videophone age? Or the no-show who shuns it for fear of being caught out in places that are hard to explain? How is etiquette muscling in on the next-generation of mobile phones and why are grandparents buying not one but two devices to be part of the action? From the discovery of new trends and whole phone communities to the evolution of e-novels and the instant postcard, Motorola’s global survey of 3G users explores the human side of next-generation mobiles. The Generation HERE report published today reveals that the take-up of the latest super-handsets and services is not only growing, but is also fundamentally changing the way in which users live and communicate.

Dozens of writers and journalists travelled the world to interview and observe 3G users in different cultures for Generation HERE. This methodology, Motorola says, led to a report that had a qualitative rather than quantitative approach to give a fuller picture of the 3G world. “This was a report about nuances,” explains its editor Peter Lyle. “Behaviour and adaptation, creative and unexpected usage. Ultimately it isn’t difficult to get statistics about penetration, but those statistics, although they still have relevance, do not tell the whole story of how a new technology impacts upon people’s lives.”

Generation HERE uncovered a surprising 3G age range among users. While it is typical to see teenagers using their mobiles to access community services like Japan’s Mixi and Sweden’s LunarStorm, the report’s research team also spoke to Japanese grandparents who keep two 3G phones – one for themselves, and the other for recording and sharing pictures and videos of their grandchildren.

Read the complete Press Release