Alpha Software Introduces Competitive Pricing for Developers and Educators

Royalty-free plans simplify licensing and reduce development and distribution costs

BURLINGTON, Mass.-September 16, 2008-Alpha Software today debuted a new simplified licensing plan that reduces costs for developers and businesses that need to widely distribute their Alpha Five applications. The company also introduced a new educational pricing plan for schools that offer courses based on Alpha Five, saving them up to 94 percent off MSRP.

The new Alpha Five Version 9 Unlimited Distribution License allows desktop and Web developers to distribute their applications to an unlimited number of customers, without having to worry about counting seats, concurrent users, or licenses; and without having to update contracts or manage license compliance. For Web developers, the cost is just $699 per server. For desktop developers, the cost is $999 per network.
For example, under the new Unlimited Distribution License, developers can:
Distribute Alpha Five applications freely, without restrictions. That means no royalties, no metering, no head counting, no contract expiration dates, no restrictions whatsoever.
Make an unlimited number of copies of the application, including trial and demo copies.
Develop an unlimited number of applications, each of which can be distributed freely, without limitations.
Work with DBF or SQL servers, including Microsoft SQL Server, Oracle, MySQL, Postgres, Access, etc.
Use the included installer for building a custom setup program.
Protect source code and restrict users from editing (and possibly breaking) the underlying application.
Empower users to create and edit their own reports, labels, and letters.
Create customized splash screens that appear when the software loads.
. and much more.

In addition to the new Unlimited Distribution License, Alpha Software also introduced a steeply discounted license for students, educators, and educational institutions that are using or adopt Alpha Five as part of a curriculum. The Alpha Five Educational Curriculum License provides 50 concurrent seats for a flat annual fee of $700, or $15 per student per year. That’s almost 94 percent off the MSRP of Alpha Five Platinum. Any accredited educational institution qualifies.
“Alpha Five has been actively evolving for over 20 years,” says Richard Rabins, Co-Chairman of Alpha Software. “There are millions of Alpha developers today, and 10 of millions of Alpha Five applications out there. But as our licensing model evolved, it also became more complex. We decided it was time to give developers, IT organizations, and businesses a simple, low-cost plan that makes it easy to widely distribute their applications. We also wanted a license plan that helped budget-conscious students and educators take full advantage of Alpha Five in the classroom. With these new license plans, it’s never been easier or as affordable to be an Alpha Five developer.”
For more information on Alpha’s new licensing and pricing models, visit Alpha’s Web site, or contact the Alpha sales team at Sales {at} AlphaSoftware(.)com or 781-229-4500, ext. 1.

ABOUT ALPHA SOFTWARE
Since 1982, Alpha Software has been providing developers with award-winning tools that make it easy to rapidly build robust database and business applications. Today over 1 million developers rely on Alpha Software’s flagship platform, Alpha Five, to build desktop, client-server, distributed, Web 2.0, and AJAX applications for organizations of any size-from SOHO to the Fortune 100. Every day, tens of millions of people and businesses rely on applications built in Alpha Five. With the introduction of Alpha Five Version 9 Platinum Edition in 2008, Alpha Software set new standards for speed of development, portability, reporting, and security for database applications of all stripes. The company is privately held, and based in Burlington, Mass. Alpha Software can be found on the Web at http://www.alphasoftware.com.

PRESS RESOURCES

ü Contact:
Kate Ritchie
610-642-8253, ext. 162
ü Alpha Five Platinum microsite
ü Alpha Software blog
ü Alpha Software Web site
ü Screen images of Alpha Five
ü
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