DueMaternity.com Delivers Social Media Marketing with PopularMedia SocialNotes

Content Sharing Meets Social Networking on the Number One Online Shopping Network for Maternity Fashion and Clothes

DueMaternity.com has officially entered the world of social media marketing, and tapped PopularMedia, Inc. http://www.popularmedia.com to help its customers reach out to her friends and family in real-time to get feedback on its maternity fashions.

With the increased adoption of online shopping, especially by women, the once social experience has been reduced to a very solitary act that no longer provides the shopper an opportunity to share, connect and get advice. On top of that, shopping for maternity clothes can be a trying experience, one where expectant moms could use some guidance from friends and family. Now with PopularMedia SocialNotes, Due Maternity is giving their customers a chance to reach out to her friends and family and engage in conversation about products—taking the experience far past simple sharing.

“Due Maternity has always provided a community where customers can set up their registry wish lists, share information with friends, and learn a lot about her next nine months,” said Shannon DiPadova, founder of Due Maternity. “Prior to adding SocialNotes to our site, we enabled sharing just as most sites do, with a simple “email a friend” link that would pop an email form. Hardly social in today’s instant messaging world of “twitters and IM”.

PopularMedia SocialNotes goes beyond content sharing to allow site visitors to share thoughts, get feedback, and start conversations with their friends “in context”—directly on the web page that hosts the content being shared or discussed.

The feedback feature, which looks like a floating sticky note on the web site, allows users to engage in a private dialog on any site hosting the widget. The note is generated dynamically on the web site once a user clicks on an email message from a friend. This generates quality traffic for web publishers and e-commerce sites.

With PopularMedia SocialNotes, Due Maternity offers an innovative way for customers to interact with their peers through email, social networks or blogs, making it easier to connect with her friends and family for instant conversations. Visitors are able to easily share thoughts on education, skincare and fashion directly within the site through the easy to use SocialNotes feature as seen with products like the Best Birth DVD http://www.duematernity.com/bestbirth.html

SociaNotes also provides the ability to measure and analyze sharing, helping clients like Due Maternity understand what products are most popular, lending insight into merchandising and promotional efforts. For example, understanding that numerous conversations have taken place about the Egg Maternity Marilyn Dress http://www.duematernity.com/eggmamadr.html or Basq Resilient Belly/Body Oil 4.3oz http://www.duematernity.com/barebeoil.html has given Due Maternity guidance on insight into how to promote the dress on the site.

“PopularMedia SocialNotes was very simple to implement and fun to use,” said Shannon. “We’ve been down the road with a lot of other companies that promise that integration is very fast and easy, only to spend days and weeks tweaking code to make it work. SocialNotes was as easy to install as adding a post to my Facebook account.”

About Due

Started in 2003 by husband and wife business partners, Shannon & Albert DiPadova, Due ranks as the No. 1 online shopping destination for maternity fashion and stylish maternity apparel and has expanded into a collection of five fabulous boutiques in San Francisco, Santa Barbara, Atlanta and Austin. www.duematernity.com

About PopularMedia

PopularMedia offers a suite of social media marketing solutions and services that help global brands and agencies turn consumers into powerful influencers. Our solutions leverage social and online media networks to create fast-growing, sustainable, and measurable word-of-mouth (WOM) programs that deliver new customers, leads, sales, and targeted traffic, and a socially connected consumer database for future marketing initiatives. PopularMedia has created programs for more than 150 customers across the publishing, entertainment, e-commerce, financial services, technology, and telecom industries. PopularMedia is based in San Francisco and backed by Sequoia Capital, DAG Ventures and Steamboat Ventures. For more information, please visit: www.popularmedia.com

Contacts

PopularMedia
Jane Paolucci, 415-307-4081
Senior Vice President of Marketing