Max New York Life felicitated by CIO Magazine

Presented 2008 CIO 100 Award

Bangalore, 18 September, 2008: IDG India’s CIO magazine has recognized Max New York Life as a recipient of 2008 CIO 100 Award. The annual award program recognizes organizations that exemplify the highest level of operational and strategic excellence in information technology (IT). This year’s award theme, “The Bold 100″, recognizes those executives and organizations who embrace great risk for the sake of great reward. These organizations are playing not just to survive, but also to win.

Max New York Life Insurance, one of India’s leading life insurance companies has maintained its reputation as an innovator by consistently delivering products with advanced features and functionality. “We are happy to have been recognized by such a prestigious publication as the CIO Magazine. We realize the risk associated with championing new ideas and practice new ways of looking at our business and industry and constantly work towards using technology in innovative ways to deliver the best business value.” says Hitesh Arora, Executive Vice President & Head – Technology.

Max New York Life Insurance was given the CIO 100 Award for jump-starting portals initiative to provide easy access to information to Distributors, Employees and Customers. The customer service portal initiative provides a single view of customer across policies and IT applications enable better customer experience through faster response and quality service.

“The Bold 100 honorees stand out because they have dared to take on risk for the chance of reward in challenging business climates,” says Vijay Ramachandran, Editor-in-Chief, IDG India. “The CIO’s leading these projects are smart, inventive and determined — I offer them my best wishes.”

For more information on the awards, please visit www.cio100.in

About Max New York Life (www.maxnewyorklife.com )

Max New York Life is a joint venture between Max India Ltd., one of India’s leading multi-business corporate and New York life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India’s leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India.

About CIO 100 Awards
CIO magazine has a long and proud tradition of honoring leading companies for business and technology leadership and innovations through its premiere award program – CIO 100. Now in its 21st year in the USA, it is an acknowledged mark of enterprise IT excellence. It’s a celebration of 100 organizations (and the people within them) that are using information technology in innovative ways to deliver business value, whether by creating competitive advantage, optimizing business processes, enabling growth or improving relationships with customers. Hosted in countries such as Canada, Sweden, Australia, Singapore, Vietnam, Hungary and India, the CIO 100 Awards is a truly global recognition. It is an acknowledged mark of excellence in enterprise IT. According to a survey by PR Week magazine, CEOs named CIO 100 among the top 10 most influential corporate scorecards anywhere, compiled by any publication or organization.

For further information contact:
Taruna Singh

+91 9810631345

Max New York Life Insurance Company Ltd.

Murali R

9945511831

IPAN