Extension Motivation – New Face of HR in the Corporate World

New Delhi, September 19, 2008: eRevMax Technologies, the pioneer in Online Distribution Management and Online Revenue Maximization has ushered a new era in the HR industry with the introduction of Extension Motivation. Dr. Udai Pareek, master of HRD Movement in India attended a 2 day workshop held by eRevMax. Extension Motivation, a new concept in India, proposed by Dr. Udai Pareek helps one to realize the need to transcend and commit oneself to the super-ordinate goal of the organization, community and other larger systems.

Today, IT is reshaping the competencies needed in a knowledge domain. For this, they need to address and respond continually to the current and future internal and external customer needs. The challenge has become more complex with the enhanced level of knowledge, diversity, demand, and expectations of the employees about the work culture, performance, motivational issues and organizational climate. Organization Development (OD) assists in meeting up to these demands. OD is one of the building blocks for eRevMax’s People Development and Change Management initiative.

The idea of Extension Motivation was proposed by Prof. Udai Pareek. Extension Motivation is one of the motives in the Six Motive Model, which includes -Achievement, Expert Power, Dependence, Control, Affiliation and Extension. They are very popular interventions for NGOs and the social services sector. Organizational learning is critical for today’s market place success. It works as a positive cash flow and has become imperative for every organization today. eRevMax is striving to develop a continuous Learning Culture. As a learning organization, the organization is trying to achieve better Results, Accountability, People Engagement, Openness, Trust, shared Goals and Objectives, by creating, acquiring and exchanging Information and Knowledge and changing behaviour to reflect new knowledge. eRevMax has developed a very robust Leadership Development program for members across the organization as it believes that leadership qualities are required at all levels, as future organizations will basically comprise of micro-leaders.

Another important aspect of this workshop was the reinforcement of eRevMax Core Values – Quality, Respect and Innovation (QRI). It has been the driving force for the organization and being a software product development company, the QRI values have been important for each eRevMaxian, not only at the organizational level but has also benefited them in their personal spheres. Extension motivation helped to relate to these values and understand its importance more clearly.

The model on which the foundation of eRevMax Change initiative is based upon are:

• Responsibility to Self

• Responsibility to the Customer

• Responsibility to the Organization

• Responsibility to the Society

eRevMax is extensively working towards developing both Behavioral and Technical skills at Individual, Team and Organizational Level.

About Dr Udai Pareek

Dr. Udai Pareek is regarded as father of HRD movement in India. He is currently the Chairman of EMPI’s Udai Pareek HR LABS, and is also a distinguished Visiting Professor at the Indian Institute of Health Management & Research, Jaipur. He is one of the founder members of Indian Society for Applied Behavioural Sciences (ISABS) & National HRD Network.

He has worked extensively in the field of process work which has helped enrich his professional role as a trainer and consultant. He found several challenges which beckoned him to new voyages: moving beyond intrapersonal processes to group processes and societal processes, searching the Indian heritage to learn the dynamics of process work in different settings, extensive use of process work in various aspects of the society. Dr. Pareek is the only Asian to become a Fellow at the National Training Laboratories (NTL), USA. He has authored and edited several books and papers and has been felicitated with highly acclaimed National and International awards.

About eRevMax Technologies

Spearheaded by Mr. Reuel Ghosh and Andrew Morsi in 2001, the company has gone on to create new milestones in the world of hospitality service. Targeted at the hospitality industry, the company offers a suite of products suited for large sized hotels to medium ones. The range of products is perfectly suited to manage, control and maximize revenue management. It offers hassle free, user friendly products which very efficiently can help in infrastructural and logistical set up of a hotel. In a very short span of time, the company has spread extensively and is now operating in 60 countries and 415 cities worldwide. Based in US, their main development centre is in Kolkata in India. In this short span, the company has already carved a niche for itself by its innovative products. The products enable clients to access information within minutes across the globe and obtain the rates in various currencies.

For Further Information Please Contact:

Regards,

Richa Gaur

Blue Lotus Communications

9990940503

011-46517241-42

richag {at} bluelotuspr(.)com