HP Integrity Server Business Shows Strong Growth in Emerging Markets

HP Integrity Server Business Shows Strong Growth in Emerging Markets

HP today announced 17 customer wins for the HP Integrity server line in the emerging markets of Brazil, Russia, India and China. The wins contributed to the triple digit year-over-year revenue growth HP saw in the Integrity line in the so-called BRIC countries.(1) According to industry analyst firm IDC, combined IT spending in BRIC nations is expected to grow at a compound annual growth rate of 13.9 percent and reach more than $100 billion by 2009.(2) HP plans to expand its efforts in these countries as their future IT spending intensifies.

“Customers in emerging markets are building IT infrastructures from scratch, not merely updating or replacing older ones, and HP Integrity servers are the cornerstone of these next-generation data centers,” said Rich Marcello, senior vice president and general manager, Business Critical Servers, HP. “Customers choose Integrity because innovations around flexible capacity, secured availability and simplified management deliver superior return on investment versus competitors’ offerings.” Bharat Forge Limited of India, the world’s largest forging conglomerate, turned to HP to meet challenges associated with their greatly accelerated business growth. The company is using HP Integrity servers with HP-UX 11i and HP StorageWorks arrays running SAP for production planning, sales, manufacturing and materials management.

“HP supported our business expansion while saving us at least 30 to 40 percent in costs annually through superior system scalability,” said Yogesh Zope, vice president, IT Services, Bharat Forge Limited. “HP’s local Indian presence enhanced their ability to add manufacturing expertise across our value chain.” Additional HP Integrity customers in India include Astra Motor III (ASMO III, automotive manufacturing/supply chain), ITC Ltd. (consumer products) and Tata Teleservices (telecommunications).

Read the complete Press Release