MCN allwords(sm) Takes the Gold for “Best Advertising and Marketing Service” at visiongain Search Awards

Mobile Content Networks (MCN), the leading provider of mobile search management and search revenue solutions, took the top award for “Best Advertising and Marketing Service” today at the visiongain Mobile Search Awards and Conference thanks to the outstanding performance of the MCN allwords(sm) PPC Content Promotion programs.

“allwords(sm) provides the most direct, profitable connection between mobile users and the high value content sources they seek,” said MCN CEO Marc Bookman. “We are delighted that the visiongain judges have recognized allwords(sm) for its innovation and effectiveness.”

In 2007 allwords(sm) was launched by MCN in Japan as an outgrowth of its award-winning mobile search applications on NTT DoCoMo’s iMode portal and with Yahoo! Mobile Japan. allwords(sm) enables mobile content providers to purchase all keywords in popular vertical content categories – such as music, images, games and shopping – to bring mobile users directly to the content item-not a link or a page-that they can click on and purchase. Mobile content providers and their agencies directly manage advertising budgets and content category promotions, measure user response directly, and adapt directly to market requirements.

MCN

MCN (Mobile Content Networks) provides mobile search management and monetization solutions that deliver the most direct, profitable connections between mobile users and the content and information they want to consume on their phones.

Since 2004 MCN has pioneered Real-Time Federated Search Management, as well as the mobile industry’s highest performing paid search programs, and today reaches more than 200,000,000 mobile users worldwide in partnership with leading mobile network operators, portals, handset makers, and content providers.

MobileSearch.net, MCN’s whitelabel solution, delivers relevant, actionable results across both WAP and SMS in high value “vertical” content categories (Music, Images, Games, Video, Local, etc) in 2-3 clicks, in any language, and across any mobile network and mobile device. MobileSearch.net launches in weeks, and connects directly to any local or global content source or search engine specified by MCN’s partners to deliver mobile search services under their brand and business rules.

With MCN’s vertical paid search program allwords(sm), the mobile industry’s highest performing PPC mobile content promotion program, MCN has created new revenue opportunities for mobile operators and portals and the most efficient, profitable paid search promotion method for content providers.

MCN launched MobileSearch.net services in Finland in November, 2005 and now powers more than 20 mobile operator and portal search applications worldwide, including services in Japan for Yahoo! Japan Mobile, and NTT DoCoMo, all three operators in Thailand (AIS, DTAC, and True), Scandinavia’s Tele2, Elisa, and DNA, and other customers in Asia, Europe, and the U.S.

MCN’s business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and technical operations in Japan, the U.S, and Europe.

For more information, please visit http://www.mcn-inc.com.

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John Angelo
Abelson Group for MCN
+1-623-792-8239
john {at} abelsongroup(.)com

Michelle Jerrier
Abelson Group for MCN
+1 646-465-3078
michelle {at} abelsongroup(.)com