Adobe Collaborates with IPTC and AdsML To Extend Metadata Standards

Adobe Collaborates with IPTC and AdsML To Extend Metadata Standards

Adobe Systems Incorporated (Nasdaq:ADBE) today announced results of its collaboration with the International Press Telecommunications Council (IPTC) and IDEAlliance with development of a new public specification, IPTC Core Schema for XMP. Exposed through Adobe® Creative Suite software, “custom panels” are now available at www.iptc.org , giving photographers and news services immediate access and compliance with a standard that aims to streamline data capture for images used in news outlets. Additionally, Adobe announced that it is working with the AdsMLâ„¢ Consortium (Advertising Mark-up Language) and IDEAlliance to implement advertising standards using XMP within advertising workflows.

“This collaborative effort will be exciting for Adobe Creative Suite users working within advertising and photography workflows,” said Mark Hilton, senior director of Creative Professional Products at Adobe. “Photographers can receive credit for their work by embedding their contact information directly in their Photoshop CS images and advertisers will be able to ensure proper ad placement, with embedded AdsML metadata, in advertisement files created with InDesign CS.”

“The combination of AdsML and XMP addresses the business needs for more efficient handling of ad content, directly from the production environment of Adobe Creative Suite,” said Allan Marshall, chief operations and technology director at Associated Newspapers Ltd. in London and a member of the AdsML Consortium steering committee. “The ability to view advertising metadata in this context is an invaluable advancement that will accelerate productivity and smooth production workflows.”

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