Yesmail Offers Exclusive Access to Pivotal Veracity’s Email Design Guide

Easy access for Yesmail clients to improve their customers’ email experiences and overall campaign objectives

Yesmail™ (an infoGROUP company)(NASDAQ: IUSA), a recognized industry-leading provider of permission-based online email marketing solutions, announced today a new partnership offering exclusively for its clients with Pivotal Veracity, a leading provider of email delivery optimization tools. Subscribers to the exclusive pvIQ Co-branded offering now have immediate access to Pivotal Veracity’s Cross Platform Email Design Guide, an online, fully indexed resource guide that documents over 6000 capabilities across every major email client platform.

Yesmail’s exclusive pvIQ Co-branded offering provides the most cost-effective means for marketer to gain access to Pivotal Veracity’s suite of email delivery optimization tools including the award-winning eDesign Optimizer suite which enables marketers to preview how their emails will look within a wide variety of email clients for desktop and mobile devices. Using the information from the Email Design Guide, email marketers and web designers can streamline the process of creating emails that render the best in the widest variety email clients worldwide.

Yesmail clients enjoy simplified processes working through a single turnkey solution vs. having to start and stop workflow by switching between programs. Through Yesmail’s exclusive pvIQ Co-branded offering, Pivotal Veracity’s Cross Platform Email Design Guide is easily accessible giving marketers back the time they use to spend troubleshooting and dealing with ISP-specific email rendering errors. That means more time spent designing cross-platform compatible emails and much improved message QA efficiencies.

“Our long standing relationship with Yesmail continues to produce strong, beneficial programs for clients, and a superior experience for the audiences on the receiving end of their online marketing programs,” said Deirdre Baird, president and CEO of Pivotal Veracity. “With the Top 20 email service providers in the United States averaging over 5 billion emails sent each month, we’ve seen a need to innovate with technology that improves processes for such a large volume of mail being managed by ESPs and for everyone managing programs on the client side creating the volume,” said Baird.

“We’re always looking to increase our clients’ abilities to get their jobs done efficiently and effectively,” said Mike Hilts, president and general manager of Yesmail, “and creating partnerships like this one with Pivotal Veracity truly presents the best experience from marketer to consumer through the integration of programs of two industry leaders,” said Hilts.

Yesmail’s Enterprise application, the cornerstone of Yesmail’s solutions, has generated recognition for the company and it’s offerings by notable analysts such as Forrester Research and Jupiter Research. Yesmail was also recognized recently as a premiere service provider to Fortune 1000 and Fortune 500 businesses, by Internet Retailer, in the Top 500 Guide of Online Retailers as one of the top two email service providers. For more information about the Yesmail/Pivotal Veracity partnership please call 1.877.Yesmail inside the US or 1.503.241.4185 internationally.

About Yesmail

Yesmail is a recognized industry-leading provider of online emarketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of email marketing solutions for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct, Yesmail Media and Yesmail Data Boost. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

Contacts

infoGROUP
Lisa Olson, 402-593-4541
Senior Vice President, Corporate Relations
lisa.olson {at} infogroup(.)com
or
Catherine Needham, 503-419-0575
Sr. Director of Marketing
Catherinen {at} yesmail(.)com