Social Media Visionary Shares How Business Leaders Can Unleash the Wisdom of Crowds

Mzinga Chairman and acclaimed author, Barry Libert, to Present at TorontoTechWeek on September 25 at 4:00 p.m.

Mzinga (http://www.mzinga.com/pr/), the leader in enterprise social media and learning solutions for the workplace, marketplace, and extended enterprise, today announced that its Chairman, Barry Libert, will present at TorontoTechWeek in a session entitled ‘We Are Smarter Than Me: Unleashing the Power of Crowds in Your Business’ on September 25 at the Metro Toronto Convention Centre.

As social technologies continue to evolve, more and more companies are beginning to tap into the wisdom of communities. New technologies introduce new challenges, but with the right strategies in place, online communities and social networking can help businesses drive innovation and profit, as well as increase customer loyalty and employee satisfaction.

During this session, Libert will highlight real-world case studies to discuss how the effective use of online communities and social networking can create real value for business. He will also outline the critical steps to gaining executive support for your community initiatives, and the guidelines for assessing “community readiness.”
Who:
Barry Libert, chairman of Mzinga and author of ‘We Are Smarter Than Me’

What:
We are Smarter Than Me: Unleashing the Power of Crowds in Your Business

When: Thursday, September 25, 2008 at 4:00 p.m.

Where: TorontoTechWeek
Metro Toronto Convention Center, Toronto, ON

More Info
http://www.torontotechweek.com/index.htm

About Barry Libert

Barry Libert is an acclaimed author, speaker, blogger and entrepreneur with 25 years of executive leadership experience, who currently serves as Chairman of Mzinga’s Board of Directors. His ground-breaking book “We Are Smarter Than Me,” was authored in part from the Wiki-based contributions of more than 4,000 people, illustrating how businesses can profit from the wisdom of crowds.

Libert has been featured in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and has appeared on CNN, CNBC, FNN, and NPR.

About Mzinga

Mzinga is the leading provider of business social media solutions that drive growth, innovation, and learning. Its combination of highly scalable technology, rich domain expertise, and moderation services enables businesses to harness the collective intelligence of employees, customers, and partners to achieve tangible business results. Marketing, customer service, and human resources professionals deploy Mzinga’s “pervasive community” solutions to achieve higher revenues, lower costs, greater workplace satisfaction, and improved customer support.

Mzinga, whose name means “beehive” in Swahili, is headquartered in Burlington, Massachusetts. With 14,000 communities under management, Mzinga services more than 1 billion monthly page requests from 27 million users in 160 countries worldwide.

Mzinga’s marquee list of customers includes such global brands as ABC, AOL, ESPN, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net, United Nations Development Programme, and Depository Trust & Clearing Corporation.

Visit www.mzinga.com to learn more about Mzinga or join the conversation at http://www.mzinga.com/blogs/.

Contacts

Mzinga
Susan Koutalakis, 781-328-2895
skoutalakis {at} mzinga(.)com
or
PerkettPR
Lisa Dilg, 313-399-0892
mzinga {at} perkettpr(.)com