Paradox Ties-up with the Legendary Indian Football Captain Baichung Bhutia

Paradox Ties-up with the Legendary Indian Football Captain Baichung Bhutia

Mumbai, April 21st, 2006: India’s premier game development company Paradox today announced their alliance with the legendary football star Baichung Bhutia and Total Sports and entertainment India (TSEIPL), the agency representing the dynamic football captain. Paradox signed a two-year exclusive worldwide contract to create Mobile game titles based on the popular football icon. The games are scheduled to release across the leading networks in the Indian market.

Winner of the prestigious Arjuna award, Bhutia is today the only Indian footballer to have played professional club soccer in England. He has spent three seasons with second division club F.C. Bury besides a short stint with Malaysia’s Perek and MK Land. Currently playing for the renowned East Bengal Club, the striker has scored over 200 goals in his professional career. Often dubbed as ‘Maradona of Indian Football’, the football captain enjoys an immense fan following in India.

Going by the increasing popularity of Mobile games and the mass appeal that Baichung Bhutia has in the country, the games will definitely prove to be a huge success in the Indian market. These games will be an exciting mix of strategy, skill and speed and will even feature some of Bhutia’s signature moves for football fans. Commenting on the games, the ace footballer says, “Football is a high-action game and it’ll be great to see it going Mobile. I saw some of the games that Paradox has created and they’re great. I am looking forward to my affiliation with them as they recreate the thrill and action of the field on to the Mobile platform.”

On the alliance, Salil Bhargava, CEO of Paradox said, “Baichung Bhutia is perhaps the only player in Indian football history to gain such a star status. He is one of the most prominent sporting icons in India and we look forward to a dynamic association with him and TSEIPL. With India on its way to becoming a hotbed for the Wireless platform, sports-based Mobile games are particularly gaining a huge popularity with the audiences. Paradox, as an organisation, is committed to offer top-notch content to them.”

On this occasion, Navneet Sharma, Managing Director (Indian Subcontinent – Middle East), Total Sports & Entertainment India Pvt. Ltd. said, “This is a very valuable opportunity to explore India’s emerging Wireless gaming market. Paradox is a leader in the Indian gaming space and has a deep understanding of the Indian market. We are extremely glad at this strategic alliance with Paradox.

About Total Sports Asia

It is Asia’s leading integrated Sports Marketing Company based out of Kuala Lumpur (Malaysia), with offices in China (Shanghai), Japan (Tokyo), Thailand (Bangkok) and the Indian subcontinent (Mumbai). TSA is in the business of Sports TV Programme Distribution, Sponsorship Sales & Management, Licensing & Merchandising, Sports & Entertainment Event Management, Sports Marketing Consultancy, Mobile Content & On-line Sports & Entertainment Content Providing. Established in 1997, TSA has marketed and staged several World Sporting Events including the Kuala Lumpur 2002 Hockey World Cup, Mild Seven Outdoor Quest, Malaysian International Marathon, Golf events and exclusively represent the World Wrestling Entertainment (WWE), Traffic Sports Marketing (Copa America & South American World Cup Qualifying) and own all media rights to US Open Tennis 2005 – 2008.

About Paradox

Established in 2001, Paradox is one of the leading game developers in India with a portfolio that spans more than 120 titles for wireless devices, along with single and multiplayer games for PC, Web and allied platforms such as PDA and iTV. Paradox’s games are available with international aggregators like Zingy Inc., Cellucom, Games Federation, Pixiem, PocketNet and Sam Click Ltd. among others. Distributed across the US, Europe, South Africa, Australia, the Middle East and Asia, these games can be accessed and played on leading networks across the world.

Besides global affiliations like Sun’s iForce initiative and Forum Nokia PRO, Paradox has also partnered with names like Intel, Coca-Cola, Sony Ericsson, Sun and Walt Disney India for its gaming initiatives. The company is currently involved in developing 3D Mobile games, multiplayer Wireless games including games involving network-based technology like Session Initiation Protocol (SIP), Location Based Services (LBS)-based and Bluetooth-based games for next-generation handsets.

For more information, please visit www.paradox-studios.com

For further information, please contact
Amrita Pai
Manager – Corporate Communications
Paradox
Tel: 30364551
Cell No: 9821872502
Email: amrita.pai {at} paradox-studios(.)com