HP Extends LaserJet Printing Portfolio to Reach Emerging Markets, In-house Marketers

HP Extends LaserJet Printing Portfolio to Reach Emerging Markets, In-house Marketers

HP has extended its LaserJet portfolio to address business customers in fast-growing emerging markets as well as those looking to print marketing collateral in-house. The portfolio now includes an expanded lineup of HP Color LaserJet printers, a relationship with iStockphoto® to facilitate access to its online image library, high-performance and versatile all-in-one and monochrome printers, and new services and software to enrich the overall printing experience.

Many of the products announced today meet the need for reliable, efficient printing, which is universal among small businesses. These products are especially appealing to customers in countries like China, India, Russia and Brazil as well as customers in North America.

“Whether working from a home office in Alaska or a small business in Shanghai, customers can find an HP printing solution that meets their needs,” said George Mulhern, senior vice president, LaserJet Business, HP. “Unlike our competitors, HP understands that customers are not looking for a one-size-fits-all product line to help them increase their marketing effectiveness.”

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