RatePoint Co-Founder to Speak About Online Reputation at Online Marketing World

Christopher Bailey to Discuss How Product Reviews Impact Business Reputation
Online Market World 2008

RatePoint, the leading provider of customer feedback and online reputation management services, announces that Christopher Bailey, RatePoint co-founder and executive vice president of business development, will be featured on a panel discussion Friday, Oct. 3 at the Online Market World conference.

During the panel “How product reviews affect branding, sales and returns,” Bailey will discuss how ratings and reviews affect businesses’ reputations and are arguably becoming the single biggest variable to the success or failure of a business.

When many products and services become commodities through online availability, customer service becomes a differentiating factor amongst online and multi-channel retailers. Through the use of customer reviews, companies can create a real dialog with customers and defer any intense criticism with a conversation before it becomes an issue on a third-party consumer review site.

“With online reputation-management services such as RatePoint, businesses can develop a built-in testimonial and word-of-mouth customer referral system that can create a positive online reputation,” Bailey said. “Consumer-based review sites often don’t include the voice of the business, yet the business can help solve customer issues based on that feedback.”

Online Market World is a three-day event designed for online sellers and marketers takes place at the Moscone West Convention Center in San Francisco where RatePoint will also be exhibiting in booth number 327.

Prior to co-founding RatePoint, Bailey was a co-founder and chief technology officer of GeoTrust where he was responsible for the company’s technology vision and product development activities with strategic partners, evaluating security technologies and market opportunities and managing the company’s advanced technology engineering group. Bailey co-founded the company after acquiring technology from Equifax Secure, where he was associate vice president of digital certificate services. While at Equifax, he helped set the company’s strategic direction and manage Equifax Secure’s digital certificate services

About RatePoint, Inc.

Founded in 2006, RatePoint, Inc. offers a powerful, quality-assurance certification and customer feedback platform for today’s growing businesses. Leveraging the latest in Web 2.0 trends, web content authentication and consumer ratings systems, RatePoint, Inc. is revolutionizing the way businesses and consumers define, identify and monitor quality. RatePoint, Inc. was founded by the founders of GeoTrust and is a venture backed by Prism VentureWorks and .406 Ventures. For more information about RatePoint, Inc., please call 888.777.1636 or visit http://www.ratepoint.com.

Contacts

RatePoint, Inc.
Yvonne Gaudette, 781-455-1100 x122
ygaudette {at} ratepoint(.)com
or
Airfoil Public Relations
Amber K. LaCroix, 248-304-1431
aklacroix {at} airfoilpr(.)com