AMD Accelerates And Simplifies Production, Management, And Delivery Of Digital Media At NAB

AMD Accelerates And Simplifies Production, Management, And Delivery Of Digital Media At NAB

At the National Association of Broadcasters convention today, AMD (NYSE: AMD) demonstrated growing momentum for AMD64 technology adoption in broadcast and digital media pipelines for the production, management, and distribution of digital media content.

Solutions based on the proven design of Dual Core AMD Opteronâ„¢ processors and open, PC standards provide high performance-per-watt, low latency, high scalability, and lower power consumption, making it the ideal choice for companies large and small in the digital media industry. At NAB, AMD is showcasing numerous customers, ecosystem solution providers and end users whose AMD Opteron processor-based systems are breaking down performance barriers while helping realize reduced power and cooling requirements.

“The transition from analog to digital-based media is accelerating and is being greatly simplified for companies that have discovered the unique advantages of Dual Core AMD Opteron processor-based solutions,” said Marty Seyer, senior vice president, Commercial Segment at AMD. “Not only is AMD64 technology replacing expensive proprietary hardware systems, its unique high-bandwidth, low latency characteristics and low energy requirements make it the best open-standard processor technology available today. AMD is behind some of the biggest names in the media and entertainment industry helping to transform digital content creation and production.”

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