Weston Gallery’s 5 Second Slide & Store™, All-In-One Frame Launches in All Major Retailers – Go to www.5Second.com for Locations

Industry’s First Fool-Proof User-Friendly Frame Hits Market

Weston Gallery, the leading frame supplier to the retail industry, announced today the launch in all major retailers of their new frame in all major retailers, the patented design 5 Second Slide & Store™, to be the industry’s first fool proof frame. Weston Gallery created the 5 Second Slide & Store™ to address various problems in traditional framing and photo storage by combining several new and helpful features into one product. 5 Second Slide & Store™ features include a Photo Display Pocket for sliding a photo into the back, a Hideaway Easel perfect for standing or hanging the frame, a Photo Storage Pocket for storing photos behind the frame, a self-leveling Tru-Hanger for quick and accurate hanging and Gallery Templates that make it easy to hang frames perfectly.

“For the last three years we’ve performed extensive consumer and market research and product development to understand and address the major issues in framing such as matting, storage and hanging,” says David Ferreira, general manager of Weston Gallery. “With the 5 Second Slide & Store™, we’ve developed a product that ensures no one will have to deal with these framing frustrations ever again.”

Breaking from the tradition in the framing industry to focus on fashion and price and fall short on functionality and innovation, Weston developed the 5 Second Slide & Store™ as the first frame to address frustrations with photo displaying, storage and hanging. Common consumer frustrations in framing include lots of photos to display with little time for framing, difficulty removing the back of the frame, too much of a bother to update photos and difficulty matting photos. Other problems include nails that are tiny, hard to hold and difficult to find when hanging the frame, frames not laying flush against the wall and frames hanging crooked on the wall.

5 Second Slide & Store™ features include:
Photo Display Pocket –Photos slides in and out with total ease, with no need to remove the back. Photos are perfectly displayed every time. Furthermore, built-in matting results in easy and perfect photo matting every time.
Photo Storage Pocket – The photo storage pocket behind each frame stores up to 12 additional photos for updating, storing and organizing photos.
Hideaway™ Easel –The Hideaway™ easel provides the flexibility of hanging the frame completely flat on the wall or displaying it with the easel both horizontally or vertically.
Tru-Hanger™ – The Tru-Hanger™ provides fast and foolproof hanging with a large secure nailing target. The frame slides easily and securely into place and self-levels so the frame is always straight on the wall, eliminating the need for a level. The Tru-Hanger™ comes with the nail included.
Tru-Hanger™ Template – Included with each frame is a gallery template that makes it easy to hang frames in just the right place, eliminating unnecessary holes in the walls. The template folds out to the full size of the frame and adheres to the wall to visualize placement, vertical and horizontal guides show where to mark nail placement.

5 Second Slide & Store™ also features an interactive user-friendly website with decorating tips for all your framing needs. At www.5Second.com, consumers can not only find out where to purchase the frame near them but also find design resources that provide access to framing and display ideas, designs, inspiration and tips. There is even a quiz to help consumers determine their decorating style.

About Weston Gallery, a Wilton Products Company

Wilton Products, Inc. is a family of four distinct companies with one vision – to be the industry leader in celebration, crafts and specialty housewares, where great people deliver innovative products and exceptional customer service. Each division within Wilton Products is known worldwide as a market leader in its specialty business. A Wilton company, Weston Gallery has been a leader in the framing industry for nearly 20 years. The Weston Gallery is a full-line picture frame supplier to the retail industry. Founded in 1989, The Weston Gallery has developed into the fashion frame resource of choice. In addition to basic favorites in wood, metal and ceramic, Weston gives consumers a constant flow of new looks including exclusive designs that capture the latest home decor trends. Weston also provides a complete line of frame accessories including photo mats, display easels and plate hangers.

Contacts

Paramount Public Relations, Inc.
Lauren Bishop, 312-643-0610
lbishop {at} paramountpr(.)com
Jessica Prah, 312-643-2460
jprah {at} paramountpr(.)com