IBM to Offer First Comprehensive Service Oriented Architecture Solution Tailored for the Media & Entertainment Industry

IBM to Offer First Comprehensive Service Oriented Architecture Solution Tailored for the Media & Entertainment Industry

IBM today announced the MediaHub Solution Framework, a new offering for the Media & Entertainment industry, using Service-Oriented Architecture (SOA) to combine business operations with information technology. Also announced are a number of leading industry partners who are working with IBM to use MediaHub as part of their solution offerings. MediaHub is IBM’s SOA-based solution to address the evolving challenges in managing the increasing complexity and inefficiencies in running a content-oriented business. These new challenges include business issues resulting from the transition of assets from analog to digital file formats and the processes used to create, manage and distribute digital assets.

“As our media clients move over to digital content they are seeing both an opportunity and challenge in managing the creating, management and distribution of digital content,” said Dick Anderson, GM IBM Media & Entertainment. “MediaHub provides the mechanism of managing the digital content and the window to the workflow.”

Until now, the integration of content-related functions, applications and systems required to produce, manage and deliver media products did not exist in a standardized way and these systems were completely disconnected from the systems running the business. Processes have been held together with manual and labor-intensive routines to move content through its development cycle and make it ready for consumption. With the introduction of MediaHub, IBM brings the benefits of an SOA framework to the Media & Entertainment industry to interconnect resources and streamline processes in ways that were never possible before.

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