Panasonic and IBM to Showcase Next Generation Digital Entertainment Models at NAB

Panasonic and IBM to Showcase Next Generation Digital Entertainment Models at NAB

Panasonic , the brand by which Matsushita Electric Industrial Co., Ltd. (NYSE: MC) is best known, and IBM Corporation (NYSE: IBM) demonstrated today for the first time a collaborative environment which enables next generation digital entertainment models at NAB 2006 in Las Vegas, NV. The companies have been working together to develop a standards-based ecosystem that will facilitate the implementation of “download and burn” entertainment models to consumer electronics devices that are SD Memory Card-enabled.

This technology demonstration combined leading-edge Panasonic digital entertainment devices and world-class IBM technology to showcase Content Protection for Recordable Media (CPRM) opportunities throughout the world. Today Panasonic is already considered by many to be the leader in CPRM consumer devices throughout Japan, and is collaborating with IBM to build worldwide support for CPRM adoption.

The showcase includes new models that enable consumers to burn digital entertainment content obtained via the internet on physical media like SD Memory Cards; the ability to download and play content on SD Memory Card-enabled devices like mobile phones, TV’s with SD Memory Card capability, and other SD Memory Card-enabled devices; and IBM’s Media Hub framework that establishes a rich Service-Oriented Architecture (SOA) ecosystem that helps clients take smart, evolutionary steps toward implementation of their SOA strategy in order to meet their business needs.

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