Brands Inject Wetpaint to Power Significant Traffic Growth

Web Publishers Using Wetpaint Injected are Experiencing Increasing Search Engine Referral Traffic Since Adding the Social Publishing Functionality to Their Websites

Wetpaint, the Web 2.0 social publishing leader, today announced that Wetpaint Injected customers are experiencing significant growth in search engine referral traffic as a result of integrating the innovative social publishing solution a few short months ago. Wetpaint Injected publishers have seen their overall search engine referral traffic increase anywhere from 10% to 50%. Wetpaint Injected is now available to anyone visiting www.wetpaint.com/injected, where developer keys and integration instructions are available for web publishers both large and small.

Wetpaint Injected is a quick-to-install, complete social publishing solution for online publishers who wish to engage their audience to author content directly on their website. Those who have installed Wetpaint Injected are finding that as their audiences create relevant, unique, and free content, search engines reward them with more and more visitors.

“Every web publisher is looking for ways to drive more traffic to their site,” said Ben Elowitz, CEO of Wetpaint. “With Wetpaint Injected, we’re finding many hands making light work of something that has proven to do the best job at generating free — quality content that widens the publisher’s search engine footprint to earn more and more traffic.”

Wetpaint Injected has been integrated by Flixster, NuWire Investor, Freewebs, IGN, Pathable, Mixxer, AvantBride, BabyBoom Review and CoolChaser, among others. The flexibility of Wetpaint Injected is demonstrated by the variety of web publishers using the service and the ways each is leveraging it.

“Flixster is where movie fans can rate, review, and discover films through their friends and others. Wetpaint Injected has given the community another way to engage with movies by augmenting our collection of actor biographies,” said Steven Polsky, president and COO of Flixster. “And we’re seeing significant business results because of it. Since installing Injected on over 750,000 Flixster pages, our search engine referral traffic has moved significantly with no additional editorial investment.”

NuWire Investor, a website that offers alternative investments information, has experienced a 50% increase in search engine visits since integrating the service. “Wetpaint Injected has helped us realize benefits in two ways,” said Jeremy Ames, CEO and executive editor of NuWire Investor. “First, it’s helped streamline content creation from our distributed editorial team. And second, it’s delivering results through more search engine traffic to our website.”

Now generally available, Wetpaint Injected is a complete set of APIs that publishers and developers can integrate alongside or within other web applications and services. Developer keys can be obtained at www.wetpaint.com/injected. Wetpaint Injected is free up to 100,000 impressions per month. Startup packages for implementation, content development, and moderation are also available. Learn more at www.wetpaint.com.

About Wetpaint

Wetpaint is the leader in social publishing. With the world’s largest network of over one million social sites and partnerships with major brands such as Dell, The Discovery Channel, Fox, HP, HTC, New York Giants, Showtime, and T-Mobile, Wetpaint offers the industry’s most proven social publishing platform for mainstream users and businesses alike. Wetpaint is backed by Accel Partners, DAG Ventures, Frazier Technology Ventures, and Trinity Ventures. For company information, visit www.wetpaint.com.

Contacts

Sparkpr for Wetpaint
Jamie Walker, 415-321-1887
jamie {at} sparkpr(.)com