Adobe Video Technology Powers Leading Brands and Productions From TV to the Web

Adobe Video Technology Powers Leading Brands and Productions From TV to the Web

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that customers including E! Networks, Jaguar, and Image Line are using Adobe video solutions to create and extend rich media content for television, DVD and the Web, resulting in increased viewership and brand awareness. In addition, an AccuStream iMedia Research study of Content Delivery Networks reveals that Macromedia® Flash® video has now overtaken Apple’s QuickTime® and RealNetworks’ RealPlayer® in the delivery of web-based streaming media traffic and today is growing faster than Windows Media® Player*. As the preferred format for secure, high-quality streaming media, Flash video is being used in high traffic web properties such as Comcast, Fox, and New York Times.

“With Flash video becoming ever more popular and Flash technology now integrated across our video solutions creative professionals can create and deliver rich media content for any medium,” said Jim Guerard, vice president of product management, Web and Video Solutions at Adobe. “Innovative companies such as E! Networks, Jaguar and Image Line are choosing integrated products like Adobe Production Studio that simplify workflows and output content in the formats demanded by consumers, from streaming video on the Web through to HD.”

Adobe video solutions include: Adobe® Production Studio, a complete post-production solution that offers efficient video editing, effects, audio and graphics creation; Macromedia Studio 8, the industry-leading web suite for designing and developing interactive Web sites and applications. Flash Media Server 2 for streaming media applications; and Flash Player a widely adopted player format that allows users to watch interactive media experiences regardless of their connection speed, platform, or browser.

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