KABILLION TO IMPLEMENT INNOVATIVE BLACKARROW VIDEO ADVERTISING SYSTEM ACROSS MULTIPLE PLATFORMS

Kids Network Will Enable Advertisers to Benefit from New Creative Options, More Effectively Reach Audiences Across Multiple Viewing Environments

Los Angeles and San Mateo, Calif., October 8, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has signed a deal with Kabillion, the Emmy® Award-winning multi-platform kids’ entertainment service. Effective immediately, Kabillion will implement BlackArrow’s video advertising platform within their broadband and video on demand (VOD) programming, enabling Kabillion’s advertisers to most effectively run ad campaigns dynamically targeted to the network’s key demographic of six to 12 year-olds.

Available both as a free VOD channel and a robust, free online broadband site (www.Kabillion.com), Kabillion offers high-quality animated and live-action kids’ series entertainment in addition to games and chat, all wrapped around a virtual world, which creates a groundbreaking, immersive entertainment experience. Kabillion is also COPPA and CARU compliant, offering parents the peace of mind they want when allowing their children to play online.

“BlackArrow’s incredibly innovative technology provides a centralized ad-management environment in which to manage our Web, VOD and display advertising — along with the freedom to support any ad type or combination of ads,” said Deb Pierson, vice president of advertising and marketing for Kabillion. “This is great news for our advertisers, who count on us to effectively reach targeted audiences viewing our programming, whether it’s on VOD or via the Internet.”

Purpose-built for video, the BlackArrow multiplatform advertising system helps content providers and distributors solve the challenges of reaching today’s fragmented audiences who increasingly view video content distributed over broadband, VOD and other platforms outside of linear television. The BlackArrow system dynamically contracts, targets, traffics and reports on advertising inventory to maximize revenues from ad-supported video programming.

BlackArrow’s system enables Kabillion to optimize and enhance their video programming with the ability to dynamically target and reach kids with advertisers’ product and brand messages. Kabillion can now dynamically rotate ad creative targeted against viewing platform, specific programming, time of day viewed, geography and other parameters. In addition, Kabillion is able to package sophisticated, creative ad-type combinations — such as overlays, pre-loads on games, and mid-rolls — in new ways that set them apart from other kids networks.

In addition, BlackArrow’s tight product integration with other leaders in the advertising ecosystem such as thePlatform – the provider of Kabillion’s media player technology – ensures a seamless and rapid deployment of the BlackArrow advertising platform.

“Kabillion has a wealth of entertaining and compelling content for children. By deploying the BlackArrow system, Kabillion can focus on developing great content, while also providing their advertisers with innovative ways to deliver effective, engaging and creative ad campaigns,” said Chris Hock, senior vice president, product management, BlackArrow. “Our multiplatform advertising platform helps Kabillion to not only maximize advertising revenues in the near term, but also grow with them as their content is more broadly distributed over additional playout environments and syndication partner sites.”

Because the BlackArrow system works across any combination of ad types, ad-sales models, distribution or syndication strategies, BlackArrow’s clients can generate new revenue streams from ad-supported video, while preserving critical relationships with their advertisers.

About Kabillion

Kabillion is the multi-platform, kids’ entertainment program service launched in January 2007 and available both as a free video on-demand (VOD) channel and a free online broadband site (www.Kabillion.com). Initially launched on Comcast Cable’s Select On Demand across the US, the VOD platform is now also available to digital cable subscribers nationwide on Charter and Bresnan cable systems, with more to be added soon. Part of The MoonScoop Group, a leading worldwide production, distribution, brand management and entertainment company, Kabillion offers high-quality animated and live-action kids’ series entertainment on both platforms. Kabillion is owned in part by Taffy Entertainment, The MoonScoop Group, REMIX Entertainment Ventures and Belgium-based Studio 100.

About BlackArrow, Inc.

BlackArrow is the independent provider of multiplatform ad management for viewer-controlled video. The company’s ad-management system is designed specifically for video content distributed over any on-demand platform — enabling content providers and distributors to maximize advertising revenues, and improving advertisers’ ability to reach target audiences. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

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Media Contacts:

Marc Grossmann, Director, Public Relations, Kabillion, 818-227-8966, PR {at} kabillion(.)com

Larry Bouchie, KMC Partners Public Relations for BlackArrow, 617-758-4192, larry {at} kmcpartners(.)com

BlackArrow is a trademark of BlackArrow, Inc.

Marc D. Grossmann

Sr. Director, Worldwide Corporate Communications

Taffy Entertainment

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

Skype: TaffyMarc

PR {at} taffyentertainment(.)com