Kodak Names Jeffrey Hayzlett Chief Marketing Officer for Graphic Communications Group

Kodak Names Jeffrey Hayzlett Chief Marketing Officer for Graphic Communications Group

Eastman Kodak Company has named Jeffrey Hayzlett Chief Marketing Officer and Vice President for its Graphic Communications Group (GCG). Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience in the graphic communications industry. At Kodak, Hayzlett will lead all marketing activities for GCG, including product positioning, segment marketing, branding, marketing communications and customer development. Additionally, Hayzlett will actively lead business research, marketing strategy and business development activity for GCG. He will report to Jim Langley, President, GCG, and Senior Vice President, Eastman Kodak Company.

“As a veteran in the graphic communications industry, Jeff brings valuable experience in marketing, technology, business development and operations to our management team,” said Langley. “He has a proven ability to leverage the strengths of an organization—its people and products—to create true business value for customers. We are thrilled to add another seasoned executive to our GCG leadership team.”

Hayzlett most recently served as president and chief executive officer of the Hayzlett Companies, Inc., a group of successful companies in the technology and communications industries. His primary business was Hayzlett & Associates, Inc., a business development and public relations firm specializing in the graphic arts, technology and communications industries, with offices in Sioux Falls, S.D., and San Francisco, Calif. Prior to this endeavor, Hayzlett served as executive vice president for Cenveo (formerly Mail-Well), a provider of commercial print, envelope and label products, where he led marketing and business development. At Cenveo, he was responsible for creating and implementing marketing programs that led to double digit growth in various market segments and turnarounds for numerous product lines. Hayzlett also moved the company into new target market segments and created the successful cross selling of different product lines amongst various and differing sales teams.

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