Ypulse Adds Speakers from 3iying, MTV, Seventeen, Nokia and Virgin Mobile to the Ypulse Youth Marketing Mashup East Conference and Announces the Third Annual Ypulse Youth Marketing National Mashup

Events Target Marketing Professionals Who Want to Reach Today’s Teens and Youth

Ypulse, the independent authority on tweens, teens and early twentysomethings for media and marketing professionals, in partnership with conference producer Modern Media today announced that Daniel Hart from MTV Digital; Anne Shoket, Editor-in-Chief of Seventeen; Jeremy Wright from Nokia; Ron Faris from Virgin Mobile, and Heidi Dangelmaier from 3iying; have joined the speaker roster for the Ypulse Youth Marketing Mashup East conference. This event, focusing on strategies for marketing to youth with technology, will be held on the Boston University Campus in Boston, MA, November 6 – 7, 2008.

Ypulse.com and Modern Media will also produce the third annual Ypulse Youth Marketing National Mashup. This flagship event will be held at the Hotel Nikko in San Francisco, CA, June 1 – 2, 2009. Youth advertising agency Fuse will be the anchor sponsor.

The Ypulse Youth Marketing Mashup East conference is where today’s top brand, corporate and social marketers, media professionals, educators and leaders of non-profit organizations gather to share their best practices, research and latest strategies on marketing to youth with technology.

Conference Highlights:
The Millennials: Myths and Realities
College Students’ Attitudes and Behavior Green Youth Marketing
The “Do’s and Don’ts” of Youth Marketing According to Vice Magazine’s Agency Virtue
A Case Study of the Virgin Mobile Festival
Make Your Message Mobile
How to Reach Youth on Social Networks
What Works in Online Video for Youth
The Changing Dynamics of Girl Culture

Ron Faris, Director of Brand Development and Partnerships at Virgin Mobile USA, will deliver the Friday morning keynote. “I am honored to speak about the Virgin Mobile Festival and its unprecedented success,” said Faris. “We’ve been able to do some really cool things that combine the electricity of the event with our environmental and pro-social initiatives.”

The afternoon keynote on Friday will be delivered by Heidi Dangelmaier, who is CEO of 3iying, an all-millennial, girl-innovation think tank that works with major brands. “I am thrilled to be a part of the conference,” said Danglemaier. “There is a giant gap between what girls want and what they are getting. Brands will come to see that the gap is really an opportunity for new leadership.”

Other speakers include Spencer Baim from Virtue Worldwide; Holly Brickley from Outlaw Consulting; Matt Britton of Mr. Youth; Victoria Brown, Co-founder of Big Think; Geoff Cook, CEO of myYearbook.com; Mike Dover from nGenera; Ryan Healy, Co-founder of Brazen Careerist; Nadira Hira from Fortune; Jason Hsiao, President of Animoto; Scott Kirsner of The Boston Globe; and Joe Marchese, President of SocialVibe.

“I’m really excited we’re having the Ypulse Youth Marketing Mashup East at Boston University,” said Anastasia Goodstein, Ypulse’s founder and editor, “I can’t think of a more perfect setting than being surrounded by college students as we talk about how to reach young people with technology.”

The research sponsor of the conference is Survey U, a survey research organization that has established a representative panel of college students within the United States. myYearkbook.com, the third largest social network in the United States and Hangout Industries, a venture-backed start-up in Boston that has created an immersive 3D online environment for teenagers and college students, are signed on as conference sponsors.

For press inquiries and press registration, or to book an interview with Anastasia Goodstein or any conference speaker, please contact Carolyn Carson, carolyn {at} ypulse(.)com. Attendees can register for the Ypulse Youth Marketing Mashup East by visiting www.mashup.ypulse.com.

About Ypulse

Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. She was one of the first graduates of the Medill School of Journalism’s new media program at Northwestern University, where she earned an MSJ in 1999. Goodstein’s first book about teens and technology, Totally Wired: What Teens and Tweens Are Really Doing Online, was published by St. Martin’s Press last year.

About Modern Media

Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

Contacts

Modern Media Partners
Diana Adkins, 703-360-3849
diana {at} modernmediapartners(.)com