MSN Increases its Active Advertiser Base by 19.3 Percent in Q3

Yahoo! holding steady while Google shows signs of a mixed quarter

AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled their third quarterly report detailing several key performance indicators for Google, MSN and Yahoo!, such as changes in share of advertisers. Microsoft’s increase in active first page advertisers for Q3 was the biggest quarterly increase since AdGooroo began measuring advertising activity, and in just one year, Live Search has grown their active advertiser base by almost 32 percent.

“MSN looks to be in a strong position thanks to their ability to retain existing advertisers and bring in new ones in droves despite an uncertain economic environment,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “We also measured a three percent increase in Google’s advertiser base; while Yahoo!’s active advertiser count dropped by 2.5 percent.”

While it appears that Google was taking steps to increase coverage (at least through July), ad coverage dropped to its lowest levels in August and September, suggesting that those two months may have been weak. Google also launched a new algorithm change in mid-September, which may be aimed at reducing low-priced inventory, a move which strongly favors big-budget advertisers.

Although MSN and Google generated significant growth in the third quarter, Yahoo! appears to be staying the course while it waits for the US government to approve its ad-sharing deal with Google. While Yahoo! showed a slight decrease in active first-page advertisers in Q3, there were no other significant changes in other metrics.

Those interested in learning more can view the report, “Search Engine Advertiser Update – Q308,” and download a complimentary copy at http://www.adgooroo.com/adgooroo_q308_search_marketing.php.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.

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