Motorola Introduces New Local Content Distribution System That Makes Television More Relevant

Motorola Introduces New Local Content Distribution System That Makes Television More Relevant

Motorola , Inc. (NYSE: MOT) today introduced a new content distribution system that allows programmers to customize national video feeds for local audiences by inserting content at affiliate sites. The new Motorola On-Target gives programmers a new way to address different market segments by adding local information into a national broadcast.

With the new Motorola On-Target system, programmers can pre-position regionalized content such as advertisements, and seamlessly insert that content during a selected local avail time slot, giving viewers a customized message that is relevant to their regional area.The new On-Target system will be demonstrated at the National Association of Broadcasters (NAB) tradeshow (24 – 27 April 2006, Las Vegas Convention Center).

The Motorola On Target system consists of two components: An uplink management component to ingest, manage, create schedule, and distribute content, and a new downlink Integrated Receiver Decoder (IRD) to receive, store and insert customized content into the national feed on a pre-scheduled or real-time basis.

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