Be part of The Da Vinci Code adventure with Sony Ericsson

Be part of The Da Vinci Code adventure with Sony Ericsson

In any great thriller, communication between characters is vital to the action, and Sony Ericsson’s cutting edge, super stylish phones are ideal to help the protagonists of the feature film, The Da Vinci Code, unravel one of the most enticing mysteries of our time. Sony Ericsson is also offering movie fans the chance to qualify for The Da Vinci Code Trail this summer in Paris by testing their code-solving skills on-line.

Hit model Sony Ericsson phones such as the sophisticated K600 3G phone, road warrior P910 smartphone and recently announced funky Z300 clamshell are used by the characters during the course of film, releasing worldwide on 19 May. The characters use latest mobile technology to drive the relentless pace of the action towards its nail biting climax.

Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson, explains, “One of the unique selling points of Sony Ericsson is the way we can draw on our parent companies to bring added-value to consumers with cutting edge technology, original content and exciting tie-ins.” He adds, “Sales promotions activities are planned in around 25 markets, spanning Europe, Asia-Pacific and Latin America from April, helping to build anticipation and excitement before The Da Vinci Code opens globally on the 19th. This is a perfect illustration of how Sony Ericsson is able to deliver a consumer experience that is impossible to imitate.”

Read the complete Press Release