Comcast SportsNet Bay Area Kicks Off Winter Sports Season with a New Ad Campaign

“It’s Not Hard To Find” Campaign Promotes Comcast SportsNet Bay Area’s Comprehensive, Exclusive Television Coverage of San Jose Sharks and Golden State Warriors

Comcast SportsNet Bay Area, the home of “Authentic Bay Area Sports,” is launching a new campaign to support Comcast SportsNet’s commitment to provide comprehensive, exclusive coverage of the NHL San Jose Sharks and the NBA Golden State Warriors. The campaign, which launches in early October and runs throughout the 2008-09 NHL and NBA seasons, uses humor and the slogan “It’s not hard to find” to remind fans where to go for insider coverage of their favorite teams.

“The ‘It’s not hard to find’ campaign reinforces Comcast SportsNet Bay Area as the home of Sharks hockey and Warriors basketball in Northern California,” said Tom Pellack, Vice President of Marketing and Creative Services, Comcast SportsNet Bay Area. “Sports are a fun and everyday part of people’s lives and we’re using humor to remind people that Comcast SportsNet is the place for local coverage.”

The campaign, created in consultation with the agency BBDO West, features Sharks and Warriors players “hiding” in obvious places in everyday settings including behind a rock at the beach, standing like a tree in the forest, behind a backyard lawn chair, and behind a living room lamp, and displaying the slogans “It’s not hard to find the Sharks” and “It’s not hard to find the Warriors.” Complementary radio ads ask listeners to “find” the Sharks or Warriors amidst sounds of honking cars, crying babies, rushing water, and, of course, the sound of a hockey or basketball game.

The extensive multimedia campaign includes in-arena signage in HP Pavilion at San Jose and Oracle Arena, television, print and radio advertisements on leading regional outlets, BART train signage, and online advertisements on ComcastSportsNet.com.

This season, Comcast SportsNet Bay Area is presenting 70 Sharks games including 40 High Definition telecasts and 70 Warriors match ups with 40 games in HD.

Note attached image of “It’s not hard to find the Sharks” and “It’s not hard to find the Warriors” ads and visit http://bayarea.comcastsportsnet.com/about-us/behind-the-scenes/ its-not-hard-to-find/ to view the promotional spots. (Due to its length, this URL may need to be copied/pasted into your Internet browser’s address field. Remove the extra space if one exists.)

About Comcast SportsNet Bay Area

Comcast SportsNet Bay Area reaches nearly 4 million households in Northern California and Northern Nevada. Comcast SportsNet Bay Area’s programming includes Oakland Athletics and San Francisco Giants baseball, Golden State Warriors basketball, San Jose Sharks hockey, San Jose SaberCats football, and San Jose Earthquakes soccer.

Comcast Sports Group operates 10 sports networks that cover more than 2,400 live sporting events annually and deliver comprehensive sports news and analysis to 40 million cable and satellite homes. Comcast Sports Group’s networks are: Comcast SportsNet Bay Area, Comcast SportsNet California, Comcast SportsNet Chicago, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, Comcast SportsNet Philadelphia, SNY, The Mtn. – Mountain West Sports Network, and CSS. These networks provide live game coverage 18 professional teams, as well as college, minor league and other sports. For more information, see ComcastSportsNet.com.

About BBDO West

BBDO West, with offices in San Francisco and Los Angeles, is part of BBDO Worldwide. BBDO’s mantra is “The Work. The Work. The Work.” Each day, sixteen thousand people in 287 offices in 79 countries work job by job, client by client, to create and deliver the world’s most compelling commercial content. This year, BBDO was named Network of the Year at Cannes for the second year in a row as well as winner of the 2007 and 2008 Gunn Report as the world’s most awarded agency network. To top it off, BBDO was ranked #1 in The Won Report as the most awarded global agency network across every marketing communications discipline for the fifth year in a row.

Contacts

Comcast SportsNet Bay Area
Jay dela Cruz, 415-296-8900
jdelacruz {at} comcastsportsnet(.)com
or
BBDO
Sara Wingert, 212-459-6507
sara.wingert {at} bbdo(.)com