Dell opens its first exclusive stores in India at New Delhi and Coimbatore

· Highlights company’s commitment to the Indian market
· Spectrum of Dell consumer products

New Delhi, INDIA – October 15, 2008: Dell India today announced the opening of the first Dell exclusive stores in India at New Delhi and Coimbatore. Both the stores will sell the company’s consumer range of products – Inspiron, Studio and XPS – and are a significant new addition to its consumer outreach strategy.

“The Exclusive Dell Store is a step towards enhancing the overall purchase experience for Consumers in India. We have rapidly increased our presence in the Consumer market here with new products and by expanding our reach. With the launch of Dell exclusive stores, we offer our customers the touch & feel for Dell branded products within a unique shopping experience,” said Mr. Mahesh Bhalla, Director – Consumer Sales, Dell India.

A key feature of the new Dell exclusive store is that it continues to offer the advantages of Dell’s direct model with the additional benefit of retail availability to browse, touch and feel the product. Dell’s unique channel model makes it possible for the customers to see the products on the retail shelves and then place an order for the preferred model with the choice to customize the looks and configuration of the unit.

“Consumers today interact with a brand through multiple touch-points. We offer a unique buying proposition to consumers – the ability to personalize products uniquely to their individual requirements, and to buy through the channels they find most convenient. The opening of the Dell Exclusive stores in Coimbatore and New Delhi today marks an important next step in the rollout of our multi-channel model in India and supports our brand tagline of ‘Yours is Here’”, said Mr. Girish Mehta, Director – Consumer Marketing, Dell India.

The store reiterates the company’s commitment to the Indian market as it increases the available formats for Indian consumers. The customer already has the options to buy Dell PCs through its direct online or phone-based sales teams or through select Tata Croma and Staples stores. In addition, Dell consumer PCs are available at about 2,000 resellers across the country.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

Contact Information
Media Contacts:
Minari ShahDell India+ 91 -99458-22759
Minari_Shah {at} Dell(.)com
Tanushree SaxenaOgilvy PR+ 91- 9873478444
Tanushree.Saxena {at} ogilvy(.)com
Garima MisraOgilvy PR+91- 9910106993
Garima.Misra {at} ogilvy(.)com