ASUS launches Eee Box, the world’s smallest, greenest and most cost effective desktop PC

The ASUS Eee Box Delivers the Ultimate Space-saving, Power Efficient Computing Solution
Powered by Intel’s Atom processor ASUS Eee Box is the smallest desktop and consumes 90% less power than a normal PC

Mumbai, India, October 15th, 2008: ASUS in association with Intel today announced the launch of world’s greenest, quietest and the most cost effective desktop PC in India. The Eee Box which measures only 1L in size consumes 90% less power than normal desktop PCs and is one of the quietest desktop PC with only 26 decibels sound emission. This revolutionary product is targeted at the Small and Medium Enterprise (SMEs) and the Home Users segments in India.
Speaking on the occasion Mr. Benson Lin, Corporate Vice President, ASUS, said, “With the ever increasing concern over global warming and the looming threat to the environment, ASUS has taken multiple initiatives in manufacturing green, eco-friendly products. These initiatives are part of our social and environmental responsibilities as well as part of ASUS’ strategic goal to tap the potential that ‘Green Industry’ has in future. We have made substantial investment in the R&D for green technology and will roll out products manufactured from environment-friendly materials, consuming much less power and conforming to stringent RoHS and WEEE standards.”

Mr. Stanley Wu, Product Manager – Notebooks and Eee PC, ASUS (India), said, “Eee Box is yet another revolutionary product from ASUS in the ‘Eee’ product range. The product will help boost the sales in the overall desktop market in India because of the advantages it provides in terms of size and power saving.”

Added Mr. Gopal Swaminathan, General Manager, OEM Business, Intel South Asia, “The Eee Box uses the Intel Atom N270 (1.6 GHz) processor, based on an entirely new architecture designed from the ground up specifically for low power and performance in an ultra-small package. The Intel Atom processor packs more than 47million transistors into a single piece of silicon measuring less than 25mm², and has a thermal design power specification in the 0.6-2.5 watt range. This is our smallest processor built with the world’s smallest transistors and a fundamental shift in design, small yet powerful enough to enable a big internet experience on devices such as the Eee Box.”
About Eee Box
A Sleek, Stylish Performer

Merely 1L in size, the Eee Box is delightfully sleek. Slim as a paperback novel, users can reclaim the desk space previously lost to bulkier, intrusive desktop systems. The Eee Box can even be mounted on a VESA LCD displays for the ultimate space-saving solution. An accessible touch sensor button and vertical placement exudes a seamless and futuristic outlook; while smooth curves further accentuate a refined form that compliments most interior designs.

Just 7 Seconds* from Boot up to Internet

With the exclusive Express Gate – ASUS’ innovative fast boot technology, users can easily access the Internet, manage pictures, or communicate over IM/Skype just 7 seconds* after boot up. The Eee Box also supports the latest WiFi 802.11n wireless standard – providing up to six times faster connectivity than previous 802.11b/g wireless. Users can download a 30 minute video in only 44 seconds – minimizing the wait and allowing time for twice as many movies.

*Actual boot time subject to hardware configuration and product model.

Up to 90% Power Consumption

The innovative ASUS thermal solution integrates a unique heat dissipation module with the AI fan – allowing quiet (26db) and comfortable computing. Compared to full-sized desktop solutions, the Eee Box’s energy-efficient performance reduces power consumption by up to 90%. The Eee Box also utilizes Green Design and is made with only eco-friendly materials for reduced CO2 emissions; and conforms to stringent RoHS and WEEE standards. Users can thus be socially responsible while working, learning and playing in style!

Work, Play and Watch

The Eee Box is the perfect choice for enjoying Internet TV. With an IPTV player, thousands of programs are freely available – allowing users to personalize and watch lists of TV shows with ease.

Specifications

OS Microsoft Windows XP Home
CPU Intel Atom N270 (1.6 GHz)
Chipset Intel Chipset
DIMM DDR2 SO-DIMM 1 GB
HDD 80 GB
Card Reader SD/SDHC/MS/MS Pro/MMC
WiFi 802.11b/g/n
LAN 10/100/1000
Accessories Keyboard and Mouse
Price Rs. 16,490/- (Excluding taxes)

About ASUS

ASUS is a leading company in the new digital era. With a global staff of more than eight thousand and a world-class R&D design team, the company’s turnover for 2007 was 6.9 billion U.S. dollars. ASUS ranks among the top 10 IT companies in BusinessWeek’s “InfoTech 100” and has been on the listing for 11 consecutive years. ASUS was also selected by the Wall Street Journal Asia as No.1 in Quality and Services in Taiwan. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, LCD monitors, information appliances, desktop PCs & PC components, servers, wireless solutions, mobile phones, handhelds, digital home solutions, broadband communication products and networking devices.

About Intel:

Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and http://blogs.intel.com.

Press Contacts:

Vikram Shirur / Rohan Kadam Pradeep Singh

PR Specialist Adfactors PR Pvt. Ltd

ASUS Technology Pvt. Ltd., India. Cell: 9819659691

Tel: +91-22-67668852 / 67668831 e-mail:pradeep.singh {at} adfactorspr(.)com

Cell: 9967550256 / 9820396002

E-mail: vikram_shirur {at} asus(.)com / rohan_kadam {at} asus(.)com

http://in.asus.com