Blue Dart wins the Brand Leadership Award

The ‘Asia Brand Congress 2008 Awards for Brand Excellence’ on 25th September 2008 awarded Blue Dart the “Brand Leadership Award”. Mr. Anil Khanna, Managing Director – Blue Dart Express Ltd., received the award at a glittering event at Taj Lands End, Mumbai.

The Award for Brand Leadership is presented to a Brand that has attained a Leadership position through its overall marketing strategy and has adhered to the highest business standards. Thus, Brand Strategies, Creativity and ability to satisfy customers through Quality of products offered are the parameters.

Anil Khanna – Managing Director, Blue Dart Express Ltd, said “We are delighted to win this prestigious award. It is recognition of the hard work put in by our people and encourages them to put in their extra bit. We ensure that our customers get the best quality services at all times and such validations further add to our zeal and commitment. On our 25th year of operations, we remain dedicated to our vision of ‘being the best and setting the pace’ and delivering growth for Indian businesses’.

About Blue Dart:

Blue Dart, South Asia’s premier No.1 express air and integrated transportation, distribution and logistics company, offers secure and reliable delivery of consignments to over 21,044 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected as a Business Superbrand from over 1,699 brands and received the Readers Digest’s Most Trusted Brand Gold Award, both for three years in a row and has been listed twice in the Dun & Bradstreet top 500 companies in India. The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers. For further information, please visit our website at www.bluedart.com

For further information contact:

Krishnamoorthy R

Image Inc.

9967067542

Piyali Reddy

Blue Dart Express

022- 28396444