Ronaldinho Named a Lenovo Worldwide Brand Ambassador

Lenovo Group Limited today announced a cooperation with FC Barcelona and its superstar, Ronaldo de Assis Moreira, otherwise known as Ronaldinho Gaúcho. Ronaldinho will be a Lenovo Worldwide Brand Ambassador. Ronaldinho, the Fédération Internationale de Football Association (FIFA) World Player of the Year for two years running, currently plays for Barcelona and the Brazilian national team and is expected to play a key role in Brazil’s defense of its World Cup title when the tournament begins on June 9, 2006.

Ronaldinho will be featured in worldwide marketing campaigns and promotional activities for the recently announced Lenovo-branded notebook and desktop PCs powered by Intel. “Through innovation and excellence in customer service, Lenovo is building a global brand that we believe customers will recognize and trust,” said Deepak Advani, senior vice president and chief marketing officer, Lenovo. “FC Barcelona and Ronaldinho bring world-class play and teamwork to the field, and they are always trying to improve their game. These traits resonate well with us at Lenovo — we believe Ronaldinho represents our culture of innovation and our pursuit of excellence.”

Marc Ingla, vice president of FC Barcelona, said, “We are delighted to have Lenovo as our partner and have Ronaldinho promote Lenovo and the FC Barcelona brand together globally. I believe the excitement of football combined with cutting-edge technology will bring more happiness and enjoyment to people in the world.”

Read the complete Press Release