Sandisk Unleashes A Super Festival Bonanza – The “SANDISK SINGATHON”

Presents the First of its Kind ‘KARAOKE CONTEST’ for Delhi’s Tech-Savvy Music Lovers; The Lucky Grand Finale Winner will win a Trip for 2 to Dubai and a Chance to Meet India’s Leading Model

SanDisk Corporation (NASDAQ:SNDK), the world leader in flash memory products, today announced a unique Diwali bonanza – the “SanDisk Singathon” – an exciting Karaoke contest for the digitally-savvy music lovers of Delhi. The contest will be rolled out from October 18th till 30th across popular malls, college campuses and commercial hotspots in Delhi. Through this contest, SanDisk aims to reach out to music enthusiasts of all age-groups and create awareness about SanDisk’s comprehensive product portfolio including memory cards ranging from for mobile phones/cameras/camcorders and mp3 players. For the first time Indian consumers will be able to experience the power of high capacity memory cards that will enable them to explore their memory hungry digital gadgets (mobile phones, digital cameras) to its fullest potential.

Unleash the potential of your digital gadgets

Did you know what you can do with your 8 GB SanDisk memory cards?

8 GB mobile memory card can store 1,000 songs1, 1,200 photos2 and 21 hours of video3.

With a 10-megapixel camera, an 8 GB SanDisk Extreme® III camera card can store up to 2288 photographs; with a 5-megapixel camera, a SanDisk Ultra® card can store up to 4577 pictures

8GB Sansa® Fuze™ MP3 player can store up to 2000 MP3 songs

Flagging off the contest, Manisha Sood, country manager SanDisk India & Saarc said, “Music is an important part of our lives and appeals to people of all age groups. This Karaoke contest gives us a great platform to reach out to the tech-savvy consumers who want to do more with their digital devices – store more music, listen to more songs and/ or even save more videos, ringtones and games amongst others. While the Indian consumer, especially the youth segment is increasingly demanding more out of their digital gadgets, surprisingly very few realize that with the simple addition of a large capacity storage card, they can unleash the potential of their devices to a great extent.”

The contest will run for an action packed two weeks in popular malls/market places and commercial hubs in Gurgaon, Noida and across Delhi. The activity will also be extended to popular college campuses and commercial hotspots in South Delhi. At each SanDisk booth, contestants will be able to select from a playlist comprising of popular songs from different genres of music including Pop, Rock, Classics, Bollywood, Hip-Hop etc., and record their rendition of the song on a mobile device with the SanDisk 8GB MicroSDHC/M2 memory card. The action will also be captured in parallel on a digital camera / camcorder with the SanDisk 8 GB memory card. Winners will be selected at regular intervals through the day at each venue and get to win a range of exciting prizes from SanDisk.

From amongst the selected pool of winners, 12 finalists will be shortlisted to participate in the Grand Finale will be held at the Ansal Plaza amphitheater on October 30th 2008. The lucky grand finale winner will win a trip for two to Dubai. All the other final participating contestants will be given attractive prizes from SanDisk.

SanDisk has partnered with Delhi’s popular radio channel – Big FM, 92.7 to create buzz and hype around the contest. The channel will host an entire evening show ‘live’ from the venue for the grand finale, where the selected finalists will also be able to meet with the Big FM’s popular RJs Ravi & Nitin.

About SanDisk

SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing, and product design, to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras, and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States. SanDisk has been present in India since 2006.

Images of SanDisk products are available at http://www.sandisk.com/corporate/media.asp
SanDisk, the SanDisk logo, CompactFlash, SanDisk Extreme, SanDisk Ultra and Sansa are trademarks of SanDisk Corporation, registered in the U.S. and other countries. Sansa Fuze is a trademark of SanDisk Corporation. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).

*1 gigabyte (GB) = 1 billion bytes
– Approximation based on 4 minute songs at 128 kbps MP3

– Approximation based on 2MP camera. Actual number of photos may vary based on phone model, resolution and compression.

– Approximation for MPEG-4 video at 384 kbps. Actual time may vary based on resolution and compression.

Notes to the editor:

SCHEDULE FOR THE “SANDISK “SINGATHON”

Weekends
Time: 12:00 noon – 8:00 pm

South Delhi:
– Select City Walk on 25 &26 October
– Ansal Plaza on 25 & 26 October

East Delhi
– Shipra mall on 18 &19 October

Gurgoan
– Ambience Mall on 25 &26 October
–DT City Center on 18& 19 October

Noida
–Great India Place on 18 &19 October

Weekdays

Time: 12:00 noon – 8:00 pm

– Nehru Place — 20th Oct
– South Campus University Area — 21st Oct
– Bikaji Cama Place — 22nd Oct
– Kamla Market — 23rd Oct
– Priya Complex — 24th Oct
– South EX — 25th Oct
– GK- I (N Blk Market) — 26th Oct

The Grand Finale will be held at the Ansal Plaza amphitheater on Oct 30th 2008.

Media contact details

Rohit Verma,
SanDisk Corporation,
+91 9910179779,
rohit.verma {at} sandisk(.)com

Shilpi Prasad,
Text 100,
+91 9910831668,
Shilpip {at} text100(.)com

Puneeta Marwah,
Text 100,
+91 9971010979,
puneetam {at} text100.co(.)in