Vertu, the pioneering producer of handcrafted luxury mobile phones is pleased to announce Michelle Yeoh into its exclusive group of brand ambassadors. The famed star of The Mummy 3, ‘Crouching Tiger Hidden Dragon’, ‘Memoirs of a Geisha’, Bond girl, film producer and patron to international charities will work with Vertu on a number of new initiatives over the next year.
Alberto Torres, President of Vertu, comments: “Michelle’s talent, determination and achievements, from award winning actress and producer to committed support of arts, culture and worthy causes, make her the embodiment of Vertu – success, strength, and style. She has a natural fit as a Vertu ambassador.”
The announcement coincides with the release of the Vertu Constellation Rococo Collection, inspired by the intricate, handcrafted techniques of the Rococo period, which was developed by craftspeople and noted for its decorative arts. Vertu has used pioneering techniques to embellish the sleek, classic Constellation phone with subtle detailing. Each leather back has been embroidered with coloured metallic threads to create a floral design, which brings to life the hallmark Vertu ‘V’.
Michelle says: “It’s a real honour to be chosen as a brand ambassador for Vertu because I love everything about the phones they make, especially the new Rococo collection. The quality is fantastic, the design is beautiful and the colours work well with just about any outfit. I take my Rococo with me wherever I go, whether it’s on the set, the red carpet or just out shopping! To me it’s the ultimate accessory.”
The Vertu Constellation Rococo handset is available currently in Noir, Scarlet and Ivory and an exclusive Sapphire edition, adorned with natural blue Cabochon sapphires and a hand-polished bezel engraved with the intricate floral pattern, will be released on 1st August.
Prices can be provided on request.
Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and unveiled its first product in 2002. There are three distinct collections – Vertu Signature, Vertu Ascent and Vertu Constellation. These are assembled by hand at the company’s headquarters in England. Vertu is available exclusively in over 50 countries and in 500 of the finest watch, jewellery, department stores and Vertu boutiques around the world.
For more information on Vertu, please visit www.vertu.com
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For more information please contact:
In India – R&PM: Edelman
Nisha Ramchandani / Shilpita Banerjee
/ Shilpita.banerjee {at} edelman(.)com
Vertu Regional
Charanjit Kaur Sindhu, South-East Asia & Pacific
charanjit.kaur {at} vertu(.)com
(mobile) +65 9073 2686 (Singapore)
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