BuzzCity report shows impressive growth in mobile advertising in the U.S.

Total ads served in U.S. across myGamma Ad Network grows nearly 100 percent from Q1-to-Q3; Advertisers realizing the potential of mobile web 2.0 to reach consumers

Singapore, October 20, 2008 – BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today revealed its Q3 2008 myGamma Global Mobile Advertising Index, which demonstrates the growing use of the mobile Internet and increasing advertiser interest in the medium. In the U.S. market, the myGamma Global Advertising Network has grown 96 percent since the end of Q1, and served nearly 270 million mobile advertising banners in the U.S. during the last three months alone.

BuzzCity’s myGamma social networking service on mobile phones operates on an ad-supported model as a primary source of revenue. Advertisements are served on myGamma and on more than 2,000 publisher sites globally. BuzzCity tracks the growth of the network, and by extension the growth of the mobile Internet, in more than 200 countries around the world.

Overall, BuzzCity reported that more than 5 billion advertising banners were delivered throughout its myGamma advertising network, representing quarter-on-quarter growth of 38 percent. The company has also seen growth in the use of 3G phones throughout its network, which now make up 15 percent of the total.

In addition to its growth in the U.S. market, BuzzCity reported continued growth in Indonesia, which remains in the top position despite network irregularities, as well as significant growth in Kenya and Bangladesh.

The company also reported record growth for demand of its service in Libya, which will surprise both the global mobile community and digital advertising industries. Only six months ago Libya sat in 93rd position. It is likely this growth is directly linked with changes in mobile operator business models offering affordable and understandable mobile data packages, which typically results in a significant increase in user levels and a consequent increase in brands keen to advertise on BuzzCity’s advertising network.

UK brands have also shown an increased interest in buying mobile advertising space, with BuzzCity having served 48 million paid ad banners to UK users during Q3 2008. This is a 96 percent increase on ad banners served in Q2 2008 and puts the UK into 16th position in the index, having moved up two places with respect to Q2 2008.

myGamma Global Mobile Advertising Index

The following statistics show paid ad banner figures for the third quarter of 2008, alongside a comparison with those of Q2 2008:

1. Indonesia: 1.8 billion (up 47%)

2. India: 660 million (down 1%)

3. South Africa: 540 million (down 7%)

4. Kenya: 299 million (up 91%)

5. USA: 261 million (up 37%)

6. Bangladesh: 134 million (up 71%)

7. Tanzania: 114 million (up 30%)

8. Libya: 103 million (up 1640%)

9. Romania: 103 million (up 43%)

10. Egypt: 98 million (up 76%)

The company recently announced it has secured USD$10 million growth capital financing by new investor Naspers, a South Africa-based integrated multinational media company. South Africa has consistently featured in the top five countries on the myGamma Global Mobile Advertising Index, with the number of paid ad banners having increased five-fold since 2007. To date the myGamma advertising network has served 12 billion paid advertising banners in 2008, with 1.5 billion served in South Africa alone.

KF Lai, CEO of BuzzCity, commented on the news: “Increased mobile penetration and reduced mobile data charges invariably sees more consumer activity on the mobile Internet. More and more advertisers and publishers are keen to reach this growing base of consumers who may be difficult to reach via more traditional media outlets. For example, around 40 percent of South Africa’s population has access to the mobile web whereas less than 10 percent access the web via a PC. This means that many big brands, such as banks and real estate agents, are willing to spend up to 70 percent of their budget on mobile advertising.”

Lai continues: “There is a significant segment of the global consumer market whose primary access point to the web is via mobile. Brands that fail to recognize the growing potential of advertising via the mobile channel will lose out to more innovative competitors who are leading the field when it comes to interactive D2C marketing techniques.”

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For more information or to see a copy of the full research report, please contact:

Brian Kovalesky

For BuzzCity (www.buzzcity.com)

Tel: +1-818-943-5687

Email: briankov {at} gmail(.)com

About BuzzCity

BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s largest wireless community – mygamma.com – for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These “unwired” consumers, are accessing the mobile Internet on their phones due to widespread and affordable wireless access.

BuzzCity provides marketers with unprecedented opportunities to reach this audience via its far-reaching advertising, merchant and publisher programs. Additional information can be found at www.buzzcity.com.