Tensilica Presents “Everything You Wanted to Know About Video Processing.”

On Demand Webcast Available Thursday, October 23, 2008 11:00 a.m. PT / 2:00 p.m. ET

What:
Tensilica, Inc. will present a live webcast, “Everything You Wanted to Know About Video Processing,” highlighting the importance of product differentiation through video-enhancing features. While digital video-compression codecs are at the heart of the video revival as a hot consumer-product category, these codecs are now standardized for HD (high-definition) video products and do not offer much room for product differentiation. Video pre- and post-processing algorithms (performed before video encoding and after video decoding) are the tools needed to make HD video offerings stand out in a crowded market.

Who: The presenter for the October 23rd broadcast will be Steve Leibson, technology evangelist, Tensilica, Inc.

When: The live webcast will take place on Thursday, October 23rd at 11:00 a.m. PT / 2:00 p.m. ET. Afterwards, it will be available on demand from the EDN archives.

Where:
To attend the webcast, participants can register by going to http://www.tensilica.com/news_events/events.htm

About Steve Leibson

Steven Leibson is the technology evangelist for Tensilica, Inc. He formerly served as the vice president of content and editor in chief of the Microprocessor Report, editor in chief of EDN Magazine, and founding editor in chief of Embedded Developers Journal magazine.

He has conducted many seminars and tutorials on system design around the world, has written hundreds of articles that appeared in many of the world’s industry trade magazines, and has won many industry awards for his writing.

He published the book “Designing SOCs with Configured Cores” in 2006, which discusses the concepts of IP-driven and processor-centric SOC design for the 21st century. This book advocates across-the-board advances in system design, leaving behind antiquated ASIC design styles that are now almost two decades old.

Leibson received his degree from Case Western Reserve University and worked in industry as a design engineer and engineering manager for leading-edge system-design companies including as Hewlett-Packard and Cadnetix. Leibson is an IEEE Senior Member.

About Tensilica

Tensilica, Inc., is the recognized leader in customizable applications processors, DSPs and standard IP cores for audio, video, imaging, security, networking, and baseband signal processing. The automated design tools behind all of Tensilica’s customizable applications processor cores power top tier semiconductor companies, innovative start-ups, and system OEMs for high-volume products including mobile phones, consumer electronics devices (including portable media players, digital TV, and broadband set top boxes), computers, and storage, networking and communications equipment. For more information on Tensilica’s patented, benchmark-proven processors, visit www.tensilica.com.

Editors’ Notes:
Tensilica and Xtensa are registered trademarks belonging to Tensilica Inc. All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.
Tensilica’s announced licensees include: ADDMM, Afa Technologies, ALPS, Aquantia, Astute Networks, Atheros, AMD (ATI), Avision, Bay Microsystems, Berkeley Wireless Research Center, Brocade, Broadcom, Cisco Systems, CMC Microsystems, Conexant Systems, Design Art Networks, DS2, EE Solutions, Epson, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, iBiquity Digital, Ikanos Communications, Intel, Juniper Networks, LG Electronics, Lucid Information Technology, Marvell, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd., Panasonic, Penstar, Plato Networks, PnpNetwork Technologies, SiBEAM, Silicon Optix, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, Triductor Technology, u-Nav Microelectronics, UpZide, Valens Semiconductor, Validity Sensors, Victor Company of Japan (JVC), WiLinx, WiQuest Communications, and XM Radio.
Editors interested in more information can contact Erika Powelson, 831-424-1811, erika {at} powelsoninc(.)com.
Contacts

for Tensilica, Inc.
Erika Powelson, 831-424-1811
erika {at} powelsoninc(.)com