ATLANTYCA ENTERTAINMENT AND STUDIO 100 SIGN ON AS NEW CO-PRODUCERS AS TAFFY ENTERTAINMENT’S DIVE OLLY DIVE! PRESCHOOL SERIES BEGINS PRODUCTION ON SEASON TWO

Environmentally-Conscious Underwater Adventure Series Also Completes New Licensing Deals On The Heels of its Broadcast Success

LOS ANGELES, CA – October 21, 2008 – Dive Olly Dive!, the award-winning, environmentally-conscious preschool series from Taffy Entertainment and Mike Young Productions UK (MYP), has added two new co-producers, Atlantyca Entertainment and Studio 100, as it begins production on a second season. Twenty-six new half hour episodes (52 x 11’) aimed squarely at preschool audiences, have been ordered by Taffy Entertainment following continuous great ratings for season one and new international licensing deals.

Atlantyca Entertainment and Studio 100 join returning co-producers MYP, KI.KA, ARD of Germany, Telegael of Ireland and China’s GDC for the new season. The series was created by the UK’s Andrew and Ian Ross and is distributed worldwide by Taffy Entertainment. In the US, “Dive Olly Dive!” airs seven days a week on PBS Sprout. The show is also enjoying great success on KI.KA in Germany where it has a 60.7 share in kids 3-5 and is consistently #1 in its timeslot. In the UK, the series has increased its audience share by 17% since it debuted and is outperforming the prior time period average by 79%. In France (France 5), it outperformed the prior time period average by over 600%.

Coming on the heels of this ratings success and show’s increasing number of broadcast territories, new licensing deals for Dive Olly Dive! are also being completed. The latest deals include a worldwide publishing agreement with Atlantyca Entertainment, an apparel deal with Embassy in France and a kids’ charms deal with Prime in France.

Dive Olly Dive! follows the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. The two live in a deep-sea research center known as SURF – the Special Underwater Research Facility, where they experience the joys and challenges of life in their underwater world, much in the same way that preschoolers experience life in their world. Created using the latest advances in high-definition 3D CGI animation, the series features an incredibly lifelike underwater world, along with storylines that educate children on the delicate nature of the ecosystems that exist beneath the oceans.

The show is a winner of the 2008 Parents’ Choice Award and Hugo Television Award (Certificate of Merit), in addition to being nominated for an Emmy® Award, Prix Jeunesse and Best Animated Series at the 2008 Annecy International Festival of Animated Film.

“Dive Olly Dive! is the best pre-school show since Dora the Explorer and is a major ratings success worldwide,” said Caterina Vacchi, executive producer and senior manager at Atlantyca Entertainment. “We are thrilled not only to be co-producing the new season of the series, but also bringing new stories to the audience in children’s books that extend the enjoyment of the show and enable parents to spend quality time reading with their kids.”

“This series, with its lovable characters, has the potential to affect the preschool audience on par with some of the best-known shows in recent memory, like Bob the Builder and Thomas the Tank Engine,” explains Jo Daris, Director at Studio 100. “We firmly believe that Dive Olly Dive! will be a show which delights young audiences for years to come and we’re proud to be a part of its future success.”

“We are delighted with the reaction to Olly — the first show we made at our studio in Wales” said Mike Young, Co-Founder and Partner at MYP. “We also welcome our new co-production partners on the series. Studio 100 is one of the most dynamic entities in Europe today and Atlantyca brings a wonderful creative programming flair, in addition to a far-reaching publishing arm, thus ensuring a great market presence for the property.”

Marc D. Grossmann

Sr. Director, Worldwide Corporate Communications

Taffy Entertainment

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

Skype: TaffyMarc

PR {at} taffyentertainment(.)com