Economic Recession Impacts UK Broadband ISP Migration

27/10/2008 (www.ISPreview.co.uk) – The results of ISPreview.co.uk’s most
recent survey, which asked UK Internet users whether the difficult
economic climate had caused them to be more or less likely to switch to
a cheaper broadband provider, reveals that nearly one quarter (24 per
cent) were more likely to migrate than before the problems began and
just over 11 per cent had already switched because of it. However over
60 per cent said they were staying put and had no plans to migrate.

Mark Jackson, ISPreview.co.uk’s Editor-in-Chief, said: “It’s clear from
this study that consumers are becoming increasingly protective of the
money they have, with uncertainty over jobs, banks and investments
fuelling a defensive attitude towards spending. Naturally many are now
actively seeking the cheapest broadband deal they can lay their hands,
potentially saving a few pounds, albeit occasionally at the sacrifice of
service quality.”

Market conscious ISPs would do well to capitalise on the situation by
offering special promotions designed to attract new customers from their
rivals, with a focus on affordability.

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