Black Friday, Cyber Monday Breeding Grounds for Identity Thieves

LifeLock® Warns Consumers to Be Cautious This Holiday Season in Protecting Personal Information

The Friday following Thanksgiving is a unique day American shoppers anticipate for weeks—practically another holiday itself—but Black Friday is also the most ideal time for an identity thief to target unsuspecting victims. According to the Federal Trade Commission, last year consumers reported losses from identity theft and fraud of more than $1.2 billion, and with consumers facing an already tough economy, they need to be particularly wary this holiday season of scams and fraud both at stores and in the online world of shopping.

Considered to be one of the biggest online shopping days of the year, Cyber Monday is the Monday after Thanksgiving. According to the National Retail Federation, last year it was estimated that 72 million people shopped online on Cyber Monday, giving identity thieves a noticeably larger pool of victims to choose from.

“While the holiday season is surely a time for cheer and celebration, it is also a time when identity thieves are waiting for the perfect opportunity to pounce on unsuspecting consumers,” said LifeLock® CEO Todd Davis. “Whether it takes place at shopping malls or online, identity theft can increase over the holidays. However, we are confident that if consumers are armed with the necessary tools to protect their personal information, thieves will not continue to profit nearly as much off innocent victims.”

There are many steps consumers can take to protect their credit and to ensure that when the holidays are over and they are done spending, their credit won’t need any mending. Below are some tips that LifeLock offers for shoppers to keep in mind to safeguard their identities this holiday season:
Shut out Scrooge – Make it difficult for criminals to apply for and receive new credit in your name. Place a fraud alert with the three major credit bureaus and deny those thieves looking to thwart your credit and your holiday spirit.
Memorize it – If you don’t know it by heart yet, think of a catchy way to memorize your Social Security number and then you can keep it stored in the safest place of all (your brain!) and not in your wallet.
Are you really you? – Write “See ID” in ink on the back of your credit card next to your signature. This is an effective way of reminding cashiers to check the credit card against your photo identification.
Keep your distance – Beware of anyone looking over your shoulder when you are making a purchase. Especially when using a debit card, make sure to cover the pin keypad while entering your personal pin—“shoulder surfers” could be watching or even recording on a cell phone camera!
Gone “phishing” – Watch out for “phishing” scams, when crooks send you e-mails that look to be from legitimate companies, requesting that you provide them with personal information.

About LifeLock®

Founded in 2005, LifeLock works to close many of the doors identity thieves go through to misuse personal information. Closing in on 1.5 million members, LifeLock has earned multiple awards, including the Red Herring 100 Global Award as one of the Top 100 start-ups in the world. LifeLock was the recipient of two American Business Awards for advertising in 2008, and most recently, garnered an additional award honor for advertising from the International Business Awards. LifeLock representatives are available to assist members 24 hours a day, seven days a week from the company’s secure facility in Tempe, Ariz. LifeLock (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners.
Contacts

LifeLock, Tempe
Jason Ovitt
Executive Director, Public Relations
480-307-1909
Jason.ovitt {at} lifelock(.)com